When searching for someone to give you a leg up in your business, you want to check for credibility, and ensure that the person has ”been there and done that”.
Jane Atkinson has been helping speakers catapult their businesses for over 20 years. As a former speaker’s agent, she has represented numerous speakers, celebrities and best selling authors. Today, Jane coaches some of the industries hottest stars, who have vaulted to the top 3% of the field (see Success Stories for more details).
In Jane’s prior life, as an agent, she often took speakers from 0 to 80 engagements per year at very high fees. What was her secret? Her ability to choose speakers with high levels of talent, combined with her marketing formula. (Some examples are Joe Calloway, Peter Legge and Vince Poscente, all CSP, CPAE’s **). Jane worked with them to develop focused and effective marketing materials, and then implemented a consistent, long term sales and marketing strategy.
No amount of marketing can overcome a mediocre speech – Jane Atkinson
Being able to understand a client’s needs is key in the speaking industry, and Jane spent over a decade on the front line selling to them and working through to speech completion.
Jane went on to work as Vice President for International Speakers Bureau in Dallas, TX managing their Exclusive Speakers Division. There she represented celebrities like boxing legend Sugar Ray Leonard and President of Washington Wizards Basketball, Susan O’Malley. Also included in the ISB roster were bestselling authors like Gary Hoover of hoovers.com and the Swedish authors of Funky Business, Jonas Ridderstrale, and Kjell Nordstrom.
Spending a total of 6 years under the roof of a bureau gave Jane some keen insights into the industry. Not only did she see hundreds of speaker’s marketing materials (the good, the bad and the ugly), but she learned the keys to building long term profitable relationships with bureaus.
If you want to get a harsh look at your competition in the speaking industry
spend a day checking out the database at a speakers bureau.
Currently, Jane is a full time business coach and consultant dealing exclusively with professional speakers, celebrities and CEO’s. Her clients are the who’s who and the up-and-comers of the speaking world. She is often asked to speak at National Speakers Association and Canadian Association of Professional Speakers conferences and Chapter meetings.
Jane’s book entitled “The Wealthy Speaker: A Proven Formula for Building a Successful Speaking Business” has been touted “the bible” of the speaking.
Jane has been trained by the Coaches Training Institute (CTI) and combines coaching with consulting. The results are a combination of 20 years industry experience with actual coaching technique and structure.
Prior to the speaking industry, Jane worked in a hodge podge of marketing roles for companies like 3M Canada, Canadian Airlines, FM96 Radio and Sunshine Village Ski Resort. She also did some work for P&O Cruise Lines in Australia.
Several years ago Jane moved back to Canada to be closer to family. Her hometown of London, Ontario is where she met her husband John and lives in her dream house by the Thames River, with their Labradoodle Molly and cat Sweetpea. When they married, Jane became a step-Mom and a Gramma (G-Ma) all in one day! When they are not working, they can be found in Grand Bend, Ontario – near Lake Huron – at their cottage retreat.
The whole point of building a lifestyle business is to create the life that works perfectly for you!
- Jane Atkinson
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** CSP – Certified Speaker Professional designation given by the National Speakers Association. CPAE – Council of Peers Award, the highest designation given by NSA.