One of the things we’ve been talking about lately at the Wealthy Speaker School is outbound marketing. Outbound marketing includes marketing efforts where you make first contact with your potential clients – including advertising, cold calls, and cold emails. My tip for today is about how to improve the results from your outbound marketing by […]
Looking for some brilliant marketing advice? Join me to hear Audria Richmond share her ideas to help you create fearless marketing that clients can’t resist!
Have you ever been in the running for a speaking gig only to lose it to someone that you know is not nearly as good a speaker as you are? Frustrating, right? Then you are left wondering what tipped the scales in their favor. What are they doing that you aren’t that is getting them […]
Is your email marketing creating business for you? Join me to hear Nathan Littleton share his proven formula to ensure your emails get opened and clicked through!
Having direct conversations with both your existing and potential customers is still one of the best ways to grow your business. That’s why one of the most important marketing aspects of any business, including a speaking business, is to build your marketing list. Why is having a marketing list so important? Well, the ability to […]
The Promise Statement. Those of you in my community know that I talk about the importance of a perfect promise statement often. It is, after all, essential for effectively marketing your speaking business and getting people to understand exactly who you are and what you’ll deliver. A promise statement is not a new marketing idea […]
One of the most interesting people I’ve ever met is Ken Salyer. He’s a doctor, a craniofacial surgeon and travels the world with his foundation WorldCF helping children and changing lives. He is also a wonderful speaker whose story includes being a young surgeon in Dallas when President John F. Kennedy was brought in after being […]
I recently received an email from Betsy Allen that asked a question about marketing initiatives that I get all the time: “What income generating marketing activities should I be doing on a daily basis to get more speaking business?” In episode #61 of The Wealthy Speaker Podcast, I’m answering this question and sharing 15 Marketing […]
I think one thing anyone reading this article can agree on is that developing effective marketing strategies for your speaking business is essential for finding and securing new prospects and clients. So, let me ask you this: Do you have effective marketing strategies in place and are they doing what you want them to do? […]
A week or so ago I asked this question on Facebook about getting new speaking gigs: If you weren’t getting the bookings that you wanted, would you a) work on the speech or b) work on the marketing? I was interested to see all of the different answers and here’s my answer. It depends. I’m […]
Last week I went to my quarterly coaching session. It is a business tune-up, which I love, and the topic we concentrated on was marketing. Our instructor asked a question, “How good are you at marketing?” I thought to myself, “I think I do pretty well in this area.” When comparing notes with my classmates, […]
We have been talking a lot about lead generation and lists lately. Here’s the thing: your list is either working for you, or it’s not. You either have people who are actively engaging with you and your content (they open emails, click on links and send respond via email or social networks), or you have […]