You’ve been saying it for years: “Someday I’m going to get around to writing that book.” Well, why not now? Erin Casey is a ghost-writer, editor and book coach who has helped countless experts get their ideas into published books. Writing a book can seem like a daunting task, but with the right plan, it doesn’t have to be. This episode could actually be the first step on your way to your first book!
1:40 How did Erin get started helping experts write their books?
4:31 You’ve got to plan for the marketing aspects of a book.
4:56 Erin breaks the book process down to three key areas.
9:24 Does it help to write with an avatar in mind?
11:22 We know who our book is for and what it wants to be when it grows up, so what’s next?
13:00 Dragon software could be a great tool for writers who like to dictate.
15:09 What problem does your book help solve?
16:12 It’s important to think in terms of long term goals for your book.
19:05 How can you build an audience BEFORE your book comes out?
21:00 Your book can be a great way to “build your celebrity”.
22:19 Is it realistic to shoot for a bestseller?
27:00 What are some of the important elements that go into a book?