Last week, I had quite a freaky thing happen.
I was on a tiny snorkeling boat off the coast
of Maui, Hawaii with about 30 other tourists.
I had just pulled myself out of the water
after seeing a giant sea turtle (very cool by
the way). A woman approached me and said,
‘is your name Jane?’ ‘Yes’, I replied with a
question mark on my face. ‘Oh my gosh, she
said, ‘you’re the speaker coach, I’ve read
It was quite an experience to run into
someone who knew me in such a remote place.
But I guess, after 16 years in one industry,
attending conferences, writing articles and
speaking, I’m making in-roads as a marketing
expert. Just as Sam Horn is known as the book
expert and Tom Antion is known as the
So how well are you known in your target
markets for what you do? And what can you do
to become more well known? Here are a few
1. Pick a lane and be focused. I’ve talked
about this alot, so I won’t expand too much.
Just keep asking yourself, ‘will what I’m
doing right now help me be known for [my one
topic] in 5 years?’
2. Set yourself apart from industry folks so
that you can get paid. One of my clients was
well known in the dental industry which
supposedly didn’t pay their internal speakers
well. But low and behold, when he started to
branch outside the industry, they wanted him
more and have found a way to pay his going
rates. If you’re good enough, you can ignore
it when they say ‘our industry doesn’t pay
well’. If not, quit banging your head and
find some new markets.
3. Write articles to establish your
expertise. This is a great, and easy, way to
build credibility within your target. Make
sure your bi-line at the end funnels people
towards your website.
BTW: If you haven’t seen it, my article in
Speaker Magazine on fee negotiation is here:
(click The Fee Factor link on the left)
4. Write books. A book may not need to be
industry specific in order to further your
cause. If you are an expert in sales, you
might target the real estate industry. The
book might contain real estate examples, but
doesn’t necessarily need to be specifically
written for them.
5. Position. When you purchase a booth at an
event, you are there in a sales role. But
when you speak at an event, or are on a
panel, you are positioning as an expert.
Note: you may speak for free at your
industries’ biggest events, but if doing
freebies leads you to more freebies, then
you’ll need to rethink your strategy.
I hope this will help you think about your
target markets and how you might become more
famous within them!
ps: My next teleclass is going to be hot!
Writing and book guru Sam Horn will join us
on March 25th at 2pm Eastern with ‘I Can’t
Believe I Wrote The Whole Thing!’ Space is
limited so click here for details.