If Content is King, Are you Royalty?


Last week I tweeted this idea and it sparked a mild debate about which was more important – content or presentation style.

So let me preface this post by saying you MUST be good on stage.

Marcus Buckingham is a great example. He knew right out of the shoot how to be engaging and funny on top of great content. Because of that (a few bestsellers and being a hotty didn’t hurt) he rocketed up the fee ladder very quickly.

Like our marketing, our content also needs to be packaged in a clear, digestible format.

I don’t want to leave your session feeling overwhelmed or needing a nap. But I should be able to tell someone (in 20 seconds or less) what I learned.

Content is going to be what rockets you up the fee ladder as well. Here are some things to rate your content on:

1. Relevance

How relevant is your content to your audience? Can they use it? Apply it? Will it inspire?

2. Timely/up-to-date

Have I seen your content before? How long ago? How can you sharpen it or spin it?

3. Unique/creative approach How much time have you spent molding your content into something unique? Something that your audience has never seen before and reflects your personal style.

4. Demand

Is there high demand for your content? Who is going to pay to hear your message?

This post is meant to give you a kick in the butt to examine your content. Maybe you are in great shape, maybe you need work?

Feel free to share your ideas below with a comment.

See you soon Wealthy Speakers!

PS: Did you know that there is nearly 3 hours of powerful content in LIVE version of the Wealthy Speaker Seminar? It’s available now to download directly to your iPhone or computer. It comes with visuals and at just $47 (no shipping required) it’s a tremendous resource! https://speakerlauncher.com/tools.html

  • Thanks for this great post.

    It provides a great way to assess our content and develop better speeches.

    Lots of food for thought!


  • “and being a hotty didn’t hurt” I recognize this statement, albeit perhaps correct, was intended to be humorous. However, I do find it to be sexist and offensive. I find it personally offensive that we’re talking about rich content and presentation style and combining that with personal good looks. When we as an industry represents ourselves as experts with leading edge concepts, ideas and innovative thoughts and yet still tie that into Hollywood glamour and body image it is counterproductive. We should not be supporting or condoning this type of prejudice, or superficiality.

    Having said that,Jane, I do understand that this was not your intent, however words have great power and once released can be unintentionally destructive.

  • Jane, some great pointers and reminders. The really interesting story behind Marcus Buckingham which he sometimes shares on stage is that unbeleiveably he used to have a severe stutter when having 1:1 conversations. He overcame it when he had to deliver a bible reading at school and realised as long he imagines speaking to you and 299 other people he does not stutter. Talk about taking a potential barrier and turning it in to a strength!

    Just my toonies worth

  • Bob

    Hey Allen – breathe through your nose, pal. Are you having a bad day? Did the Politically Correct police visit you recently?If you know Jane didn’t mean to be sexist, why bring it up?

    I’m not a hottie,Jane, but I support your right to point out the people who are.

    Great content also!


  • I bring it up, Bob, because of people like you who hide behind their first name and lack the intellect to debate using facts instead of insults and attacks.

  • Jane:

    Speaking of content, what does the phrase ”right out of the shoot” mean?

    As far as I know “right out of the chute” is rodeo slang meaning at the beginning of a ride.


  • Dr. Lyle Weis

    I agree with Allen: the reference to a speaker as being a “hottie” demeans the discussion. Jane’s comments usually are very professional and practical. To draw attention to some media standard of attractiveness undercuts the message. Let’s stick to business, folks.