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The Best Marketing Move I Ever Made

best marketing move

We have been talking a lot about lead generation and lists lately. Here’s the thing: your list is either working for you, or it’s not. You either have people who are actively engaging with you and your content (they open emails, click on links and send respond via email or social networks), or you have […]

4 Marketing Essentials to Ensure Your Positioning Isn’t Costing You Gigs

marketing essentials for a speaking business

I have clients who are successful not because of their marketing, but in spite of it. The crazy thing is that even though they are positioning themselves as speakers rather than experts, and they lack a strong promise statement on their website (which is cluttered and unclear) they still get business. Guess what. They are […]

Best Practices in Permission Marketing: How to Follow the Law & Respect Your Clients

Permission Marketing - How to Follow the Law and Respect Your Clients

Social media and email broadcasting have changed over the past few years, giving business owners who maintain an online presence so much to think about. Should I have a Facebook business page?  Should I start a Facebook group?  How often should I email prospective clients – and how often is too much? These questions aside, […]

What is ‘Be Awesome’ Marketing?

I’ve been talking about it for years – your presentation being your #1 form of marketing. If every speech is leading to more business (there will be some exceptions), then the strategy of ‘be awesome’ marketing is at work. If people are talking about how other conferences “must book you as their speaker”, then ‘be […]