How well known are you in your market? When someone says, “If you want to know all about [insert your industry/expertise here], you’ve got to check out [??]” – is it your name that is coming up in the [??]? If yes – then you have probably done a great job positioning yourself in the
Several years ago, my NSA colleague Randy Pennington was talking about positioning as an “expert” vs. a “speaker” and he asked the question “Are you the Coke machine or are you the Coke?” The Coke is our knowledge, our expertise, our content. The Coke machine is the distribution channel for that knowledge, and speaking is
How well known are you in your market? When someone says, “If you want to know all about [insert your industry/expertise here], you’ve got to check out [??]” – is it your name that is coming up in the [??]? If yes – then you have probably done a great job positioning yourself in the
Several years ago, my NSA colleague Randy Pennington was talking about positioning as an “expert” vs. a “speaker” and he asked the question “Are you the Coke machine or are you the Coke?” The Coke is our knowledge, our expertise, our content. The Coke machine is the distribution channel for that knowledge, and speaking is
Spring cleaning isn’t just for your house. It’s the time of year when we are looking for a fresh start. Learn more in this video.
