Quote: “If you have excellence that you provide to your customers, then you deserve an excellent fee. To accept less than that is unjust.” Casey Brown
It’s a proven fact that sharing your price when negotiating a speaking engagement with a client is one of the most stressful moments of the call. How can we get through that discomfort without diminishing our value? On this episode of The Wealthy Speaker Show, we’re excited to welcome pricing expert Casey Brown to share her wisdom and teach us how to get the money that our expertise warrants.
Casey is a 25-year pricing geek with a passion for helping leaders, entrepreneurs, and sellers command the prices they deserve. She’s helped >1,000 companies generate >$1 billion in incremental profits. In her signature keynote, Casey demystifies customer tactics and arms audiences with practical, ready-to-implement steps to negotiate fearlessly, price confidently, and make more money.
Highlights you won’t want to miss:
- Pricing to win. [1:30]
- Why speakers underprice. [6:00]
- Why am I talking? [11:00]
- There is no magic formula. [13:00]
- When to increase your fee. [16:00]
- Money mindset and personal rejection. [21:00]
- The downside of discounting. [26:00]
- It’s not just an hour. [33:00]
Casey’s TED talk has been viewed nearly 4 million times. She founded Boost Pricing to help companies sell at higher prices. Casey holds degrees in Chemical Engineering, Spanish, and Business. She lives in Ohio with her family.
If you would like to learn some outstanding techniques to hold firm on your pricing and get what you deserve, you simply can’t afford to miss this episode!
I hope you’ll listen and learn.
Links:
Casey’s website
Boost Pricing
Fearless Pricing: US Canada
Rick Carson’s Tame Your Gremlin: US Canada
Casey’s fantastic resources:
Video: We’re Not In It for the Money
Blog: Don’t Let the Puppy Pee on the Carpet
Video: Calling All Creatives
Video: Why Am I Talking?
