Welcome to our Summer Short Series – bite-sized tips that you can digest in under a minute.
Summertime is the perfect time to review your offerings. To run through your keynotes, your workshops and even your consulting to ensure that you are aligned with everything.
Perhaps there are a few keynotes or workshops on your list that need to be retired because:
- They don’t sell any longer
- You no longer have passion for them, or…
- They don’t fit under your brand umbrella
Whatever the reason, take a look at all of your ideas from a new perspective. Think of it like cleaning out your closet. Some people don’t allow themselves to add a new outfit or article of clothing without tossing an old one; I love that. It’s so common in the speaking world to just keep adding and adding new options for clients.
Consider whether all of your offerings meet your current criteria. Perhaps you have a consulting gig that is massively time-consuming – maybe you remove it from your options or farm out the work you don’t enjoy?
If you have a presentation that is completely outside your “lane” then consider whether or not you should drop it completely or rework it so it does fit. Every time you do work outside your lane, it confuses your brand and your buyers.
Summer is the perfect time to clean the closet – and hopefully, you’ll enter the fall feeling light and focused!
See you soon Wealthy Speakers!
