Quote: “Think about the problem that you have decided you are going to solve and ask yourself if this is “it”? Jane Atkinson
Here is another Summer Quickie Podcast. A short podcast designed to give you something to think about. On this episode of The Wealthy Speaker Show, Jane is here to ask a question that might just make all the difference in your speaking business.
What is working in your business, and what could use a bit of adjusting? Have you been thinking about what your clients need, and are you presenting them with new and exciting options? And most importantly, are you jazzed by it? Are you in at 100?
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Jane Atkinson: Hey? And welcome everyone to the wealthy speaker. Podcast I'm Jane Atkinson. And I'm here with what we're gonna call a summer quickie. This is a short little podcast designed to give you something to think about while you're sitting on a beach while you're floating in a boat
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Jane Atkinson: while you're dangling with your legs in a pool. I want you to be thinking about whether or not you are
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Jane Atkinson: 100% in on your offering.
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Jane Atkinson: Think about the problem that you have decided you are going to solve.
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Jane Atkinson: and ask yourself if this is it? If this is the thing that really makes your heart sing? Because, as I've said in the past, there's only 2 things required to have success in the speaking industry. Number one is kind of that mindset piece. It's being all in 100% in on what you're selling. And number 2 is consistent action.
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Jane Atkinson: And without number one, it's difficult to take number 2. And so.
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Jane Atkinson: I'm really bringing this to you today as an idea, because of an experience that I have recently had. Now, some of you might have heard me talking in the past about putting together a mastermind, and this has been something that's been niggling at me for quite a long time. I've wanted to do something that was for a group of about 10 women.
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Jane Atkinson: and I wanted, of course, because it's ingrained in me to help them catapult their businesses, and so at first it was the kind of bolt squad that was gonna name it, and it was, gonna be all about kind of driving your business forward. And then it was the acceleration squad, and it was all about kind of moving forward more quickly.
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Jane Atkinson: And it was, it was feeling, okay. It was feeling okay. But I could tell that I wasn't really a hundred percent. And and on my way home from the cottage yesterday I was just talking my husband about it, you know. I'm not really sure I'm a hundred percent in on doing my mastermind this fall. I'm I'm not terribly what the problem is.
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Jane Atkinson: And so I started to think about the name again.
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Jane Atkinson: and when it landed on me
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Jane Atkinson: a new name. business by design.
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Jane Atkinson: the business by design, mastermind. All of a sudden it fault? Oh, yeah, yeah, yeah.
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Jane Atkinson: It's not necessarily about because of where I am in my business as well. It's not necessarily about the drive it can be, if that's what you want. Acceleration can be there for you. But what if you actually were building a business that was perfect for you and the business by design, Mastermind.
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Jane Atkinson: once that name landed for me, it was yes, that's actually what we're doing. And then I got a hundred percent all in, do you see? So I'm talking about minor tweaks. It might be something that you're offering some problem that you're solving, that if you turn it 10 degrees.
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Jane Atkinson: It makes this massive amount of difference to you in being all in so number one.
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Jane Atkinson: Let's think about what problem you're solving. And are you a hundred percent on that if you're in a hundred percent already.
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Jane Atkinson: Great. But number 2,
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Jane Atkinson: if there's some minor adjustment that you could make to that if you could go, maybe just a little bit more narrow. Some of you are out there talking about maybe leadership.
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and you have a particular brand of leadership that has been your thing. Maybe if you take it down, just one more level to solve a very specific problem within that leadership realm. Maybe that gets you from 80 to 100%.
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Jane Atkinson: So something to think about while you're vacationing this summer, I hope you're taking a vacation, because, you know, we cannot give from an empty well. we gotta fill up that well and get back out there this fall with some renewed energy. And maybe this little minor tweak for you is the thing that has been required. So many people want to reinvent.
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Jane Atkinson: and so many people want to take their lane just a little bit more narrow. Now listen, if you need help with that male or female, please come whatever identity that you may have. Please let me know. Jane and speaker, launcher.com. We can talk about what we might be able to do to help you make the tweak
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Jane Atkinson: to get you to a hundred percent. All in on your business. Okay, that's it from me. With your summer. Quickly, I look forward to continuing to provide you with things that are going to make you think. I'll see you soon. Wealthy speakers.
Highlights you won’t want to miss:
- Is this “it”? [1:00]
- A new idea forming. [2:00]
- Might just need a small tweak. [3:30]
- Narrow it down a bit more. [4:30]
If you’re looking to make a change in your offering(s), you simply can’t afford to miss this episode!
I hope you’ll listen and learn.