[Podcast] Assembling an Epic Keynote with Patricia Fripp

Putting together a great keynote is a fine art. A good keynote likely weaves together elements of storytelling and dialog, much like a good Hollywood movie. Few people have a better handle on the art of keynotes than Hall of Fame speaker, Patricia Fripp. Patricia joins us for an information-packed episode on how to put together an epic keynote that will capture the audience’s attention and stay with them long after you’ve left the stage.


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Show Notes:

1:27 What is the difference between a keynote and training?

3:07 What is the quickest, most effective way to design a keynote?

4:48 Keynotes have 3 main ingredients.

9:26 Start with a high, end on a high.

10:48 Patricia makes some interesting connections between a good keynote and a good Hollywood movie.

14:40 How can we make our keynotes more memorable?

18:30 It’s great to ask yourself “what are the skeptics thinking?”

19:32 What is the best way to write a good closing?

20:23 What is L.W.L?

21:50 If a keynote has 3 main points, how do you go about constructing each of those points?

27:12 If you’re going to start with a quotation, make it something the audience hasn’t heard before.

30:56 Where is the start of the story, what happens, and what is the happy ever-after?

31:59 Use dialog in your keynotes.

37:18 The details can really sell your story.

45:17 A speech is like a conversation…with more drama.

46:23 If you’re telling your own story, can you still make other people the heroes?

48:09 Can video clips supplement your main point in a keynote?

52:03 Variety, variety, variety!

52:51 How can you get booked again, again, and again?

56:15 What are some of the biggest mistakes we make in building a keynote?

58:09 How can you sell more from the back of the room?

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