Let’s talk testimonials and client logos! How to get them, how to use them, and how to look for the best ones. Every speaker has what I would call good speaker testimonials saying, ‘oh you were so awesome’. We know that those are a dime a dozen. So what we’re looking for in our testimonials is results-oriented, outcome-oriented testimonials. Things that say ‘we took action, we made the change. We’re using your language in the boardroom now.’ Those are the sweetest testimonials that you can get. So if you have a four to five-sentence long testimonial, that’s what you want to pluck out of it.
How to get testimonials: So let’s say that you’re talking to the client during your post-engagement debrief call and they tell you something interesting. You simply say… Oh, can I quote you on that? Typically they will reply with a quick ‘yes, no problem.’ You email it to them, they write back and say sure that’s fine and you’re off to the races, you have your testimonial.
When it comes to client logos we really want to look for the companies and associations that have the most global or international or national appeal.
Even though you’ve done an engagement at a chapter of an association in your backyard, you might call it the name of the association versus the actual, you know, ‘Minnesota Chapter of’ just leave the ‘Minnesota Chapter of’ off and go for the longer name. We’re looking for the things with the most global or international or national appeal.
That’s all for now. I’ll see you Wealthy Speakers.
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