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#SpeakerSuccessTip: What’s Changed in Speaking?

#SpeakerSuccessTip: Are You Listening When Your Market Speaks?

When thinking about the Wealthy Speaker 3.0 and writing it, one of the key first ideas was “what’s changed in speaking?” Since I wrote the very first version of that book it’s been a pretty dramatic change over the course of 30 years in the speaking business.

Everything has changed.

The way that we sell has changed. We used to call someone on the phone. We’d make about 40 calls a day, establish that there was a need and maybe a fit. Send them out a pizza size box with a folder with some paper materials in it and a VHS video. Talk about changes that have dramatically switched up the way that we sell. We are no longer necessarily picking up the phone. Although I will say that that’s definitely come back into style because I think emailing became so prevalent that people are now tired of their inbox getting filled up.

We shift and evolve and we even flow and change as the people who are at the other end of the phone are evolving in terms of what they desire.

Technology has also changed the game. Covid changed the game on the technology front to such a degree that virtual presentations have come and are here to stay. People recognize that we still need to get together face to face and yet at the same time, we can augment our Live Events with virtual events and a lot of people are still doing hybrids.

Representation has changed. When I first started in the industry there was often, you know four white male speaking slots, and then the token woman. That has evolved to a massive degree where representation counts people from all walks of life. All ethnic groups, all genders, and disabilities. There is a lot more representation now, but as Cavett Robert said, he’s the founder of NSA “the pie is big enough for everyone.” That’s one thing by the way, that hasn’t changed.

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