I have clients who are successful not because of their marketing, but in spite of it. The crazy thing is that even though they are positioning themselves as speakers rather than experts, and they lack a strong promise statement on their website (which is cluttered and unclear) they still get business. Guess what. They are
I have clients that suffer from it. Heck, even I suffer from it from time to time. It is that ugly green-eyed monster that hops up on your shoulder and whispers in your ear, “Why aren’t I doing as well as that person?” And then it gets you wondering, “That person is not as talented
We talk a lot about the importance of having a killer presentation. It’s the basis of my book, the Epic Keynote, which talks about ensuring that you get your message across in a clear, concise, yet entertaining, manner. I’ve always said, “There’s no better form of marketing than a great speech.” I recently
We’ve all heard it and inherently know it: The first rule of sales is to… (drum roll please)… ask for the business! For many speakers, the “Ask” comes into play when we are on the phone with a prospective client in the form of “Would my topic “XYZ” be a good fit for your audience?”
What are your beliefs about money? “Money doesn’t grow on trees!” Did you ever hear that growing up? It was one of my Dad’s favorite sayings. My parents were born during the depression era and were raised to keep a very tight rein on their money and to believe that if you worked hard, you
The irony of the speaking world is that although speakers want gigs, most don’t feel comfortable selling themselves. They would rather hand that particular part of the business to someone else by hiring a speaker’s agent. My first exposure to this aspect of the speaking business came at the age of 25 when I got
Our list of Most Promising Speakers you should be watching out for in 2016 Welcome to the Decision Makers Guide to Emerging Speakers who are Hot, Hot, Hot!!! We’ve created a list of up and comers that we think you are going to see more and more of in the future and here’s why: They are
A few weeks ago, I spoke at an NSA Chapter event. Just before my session, one of the Chapters “elders” gave a short talk on finding success as a speaker. In his speech, he warned the group that speakers should not hire a speaking coach, and they should beware of people preying on new speakers
This past week I attended my first Masters Golf Tournament at Augusta National Golf Course. I surprised my husband with the tickets for Christmas, and we were both blown away by the experience and the operation. I say “operation” because each day approximately 30,000 people descended on this golf course all at once and it
The ability to tell your story is a skill that every speaker should develop. It involves examining your past to understand how it has led you to the present; picking through the minor details to find the truly transformative events that have led you to where you are today. There are many marketing benefits that
How often do you go to a business or person’s website and you can’t quite figure out what they do? That’s because they are missing key website elements that distinguish what they offer. We spend a tremendous amount of effort (and dollars) trying to drive people to our websites. Therefore, it’s so important to make
Have you ever had a moment in your career that you thought was going to sink the ship? Last week I was talking to a speaker friend named John who confided in me a recent setback. He started the conversation with, “Jane, I had a bomb!” He had been asked to do a multi-gig webinar
I have clients who are successful not because of their marketing, but in spite of it. The crazy thing is that even though they are positioning themselves as speakers rather than experts, and they lack a strong promise statement on their website (which is cluttered and unclear) they still get business. Guess what. They are
I have clients that suffer from it. Heck, even I suffer from it from time to time. It is that ugly green-eyed monster that hops up on your shoulder and whispers in your ear, “Why aren’t I doing as well as that person?” And then it gets you wondering, “That person is not as talented
We talk a lot about the importance of having a killer presentation. It’s the basis of my book, the Epic Keynote, which talks about ensuring that you get your message across in a clear, concise, yet entertaining, manner. I’ve always said, “There’s no better form of marketing than a great speech.” I recently
We’ve all heard it and inherently know it: The first rule of sales is to… (drum roll please)… ask for the business! For many speakers, the “Ask” comes into play when we are on the phone with a prospective client in the form of “Would my topic “XYZ” be a good fit for your audience?”
What are your beliefs about money? “Money doesn’t grow on trees!” Did you ever hear that growing up? It was one of my Dad’s favorite sayings. My parents were born during the depression era and were raised to keep a very tight rein on their money and to believe that if you worked hard, you
The irony of the speaking world is that although speakers want gigs, most don’t feel comfortable selling themselves. They would rather hand that particular part of the business to someone else by hiring a speaker’s agent. My first exposure to this aspect of the speaking business came at the age of 25 when I got
Our list of Most Promising Speakers you should be watching out for in 2016 Welcome to the Decision Makers Guide to Emerging Speakers who are Hot, Hot, Hot!!! We’ve created a list of up and comers that we think you are going to see more and more of in the future and here’s why: They are
A few weeks ago, I spoke at an NSA Chapter event. Just before my session, one of the Chapters “elders” gave a short talk on finding success as a speaker. In his speech, he warned the group that speakers should not hire a speaking coach, and they should beware of people preying on new speakers
This past week I attended my first Masters Golf Tournament at Augusta National Golf Course. I surprised my husband with the tickets for Christmas, and we were both blown away by the experience and the operation. I say “operation” because each day approximately 30,000 people descended on this golf course all at once and it
The ability to tell your story is a skill that every speaker should develop. It involves examining your past to understand how it has led you to the present; picking through the minor details to find the truly transformative events that have led you to where you are today. There are many marketing benefits that
How often do you go to a business or person’s website and you can’t quite figure out what they do? That’s because they are missing key website elements that distinguish what they offer. We spend a tremendous amount of effort (and dollars) trying to drive people to our websites. Therefore, it’s so important to make
Have you ever had a moment in your career that you thought was going to sink the ship? Last week I was talking to a speaker friend named John who confided in me a recent setback. He started the conversation with, “Jane, I had a bomb!” He had been asked to do a multi-gig webinar
Relationships still run the speaking business (yes, even now). Jane has laid out three of the reasons to help you get more bookings!