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Creating Sales Connections (for Non-Sales People) with Frank Somma

Creating Sales Connections with Jane Atkinson and Frank Somma
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Quote:The most important thing that you can do is ask people about themselves and their business.”  Frank Somma

Do you consider yourself a salesperson? How are your negotiating skills?  Do you feel good when discussing your offerings and pricing?  Well, on this episode of The Wealthy Speaker Show, we welcome Frank Somma to share some great sales tips and practices.

 Frank is a sales and communications expert, speaker, author and lifelong charity fundraiser.  He was in The United States Navy’s Presidential Honor Guard where he served under Presidents Jimmy Carter and Ronald Reagan and is currently the longest sitting national president for The Cooley’s Anemia Foundation.  His sales leadership expertise was developed during his long tenure as VP of Sales with CBS, an office automation company.  Frank took his NLP, Neuro-Linguistic Programming, education at the NY Institute for NLP and earned his practitioner degree in that communication science. 

Highlights you won’t want to miss:

  • The stereotypical salesman…fact or myth?  [1:15]
  • The secret to feeling good while selling.  [2:30]
  • Getting personal with your clients.  [7:00]
  • Obtaining the “sales gene”.  [12:15]
  • The formula for successful sales.  [14:15]
  • Neuro-Linguistic Programming and its impact on sales.  [17:30]
  • Staying on track in uncertain times.  [22:00]
  • Getting comfortable with negotiating.  [26:00]
  • To negotiate or not to negotiate?  [34:00]

Frank has been speaking and training professionally for over 15 years winning accolades from such notable companies as DLL Bank, GE, Xerox, and K Hovnanian.  His new book B2B is Really P2P How to Win with High Touch in a High Tech World was released in January 2020.  Frank lives in Holmdel, NJ with his long-time love Deborah, and when he isn’t occupied with one of his businesses, he’s either out running with his dog, or in the kitchen cooking for his kids and grandkids.

If you would like some great sales techniques that will help you feel more connected with your client and make every pitch more personalized, you simply can’t afford to miss this episode!

I hope you’ll download and learn.


Frank’s website
Frank’s book
Frank’s non-profit charity

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