Quote: “The hardest thing to do is simply be specific. It’s the hardest thing to do because you want to capture as many opportunities as are available to you.” Kiirsten May
Do you have an established brand? Have you thought about changing or reinventing your branding? Do you know where to start and/or how to create a brand that speaks to your audience? On this episode of The Wealthy Speaker Show, we welcome Kiirsten May to share her expertise and ideas about how to create your brand and when it might be time to make a change.
Kiirsten is an award-winning copywriter, co-author of The Proximity Paradox, and is the co-owner of UpHouse, a marketing, branding, and advertising agency. Kiirsten has a passion for brand, storytelling and nurturing the creativity in others. Starting UpHouse has allowed Kiirsten to lean into this passion and form more collaborative relationships with clients than is typically possible in a traditional agency.
Highlights you won’t want to miss:
- Naming your business can be tricky. [2:30]
- How diversity can be a great asset in your business. [5:00]
- Considerations to make when branding. [10:00]
- How to get started. [16:00]
- Choosing your audience. [21:00]
- When it’s time to reinvent yourself and your brand. [24:00]
- What’s your “big idea”? [29:00]
- The ingredients of a good tagline. [33:00]
Before starting UpHouse, Kiirsten worked at two established advertising agencies. She has developed award-winning campaigns and helped dozens of organizations craft their brand story and voice, and then empower their internal teams to bring it to life. She also works with entrepreneurs, coaching them on strategies to strengthen their personal brands and digital presence.
If you could use some great advice about how to decide if your branding is on the mark, you simply can’t afford to miss this episode!
I hope you’ll download and learn.
Kiirsten’s book: US Canada
Kiirsten’s LinkedIn profile
Supplier Diversity Canada
Canadian Gay & Lesbian Chamber of Commerce
More great branding podcasts & blogs by Jane