[Podcast] How to Get Your Book In Print with Robert Mackwood

Are you wondering how to get your book into print? There’s a lot more that goes into publishing a book than the actual writing part. Of course, editing, book design, printing, getting your book into stores, it can be a massive undertaking. Robert Mackwood has spent over 30 years in the publishing business and now helps non-fiction authors as a publishing consultant. Robert offers a wealth of information on taking your book from draft to print and making sure you get the most out of the process.


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Show Notes:

1:55 Robert has been in the publishing business for a long time. What are some of the big changes that he’s seen in recent years?

6:43 What should people know before they even start the book?

9:52 Robert discusses some of the work he does to prepare an author for writing their book.

17:01 You’ve got your book written in a Word Doc…what’s next? How do you dive into the editing stage?

19:07 It’s unrealistic to think that you can hand your editor a perfect book.

20:34 What about the interior design stage? Should you tackle it yourself?

22:02 It’s an age-old debate: what should the title be? Should it be long or short?

23:11 Print on demand vs. traditional printing: pros and cons.

24:50 What kind of expectations should an author have once the book hits the market?

27:00 Robert busts a few “brick and mortar” book store myths.

30:46 Being an Amazon Bestseller, does that even matter any more?

32:51 Bottom line- the book is your brand.

35:17 Should a new author ever do just an ebook?

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