My husband is an electrical contractor and owns his own business. His company has had slow, steady growth for 30 years and, basically, he’s now got himself a very well-paying job. His focus these days (at age 60) is really directed more towards winding down and planning for retirement. And I support that because it will allow us to become more mobile.
I, on the other hand, am an entrepreneur focused on business growth.
Like many of you, I think about my business a lot. My team and I are constantly trying to figure out how to do it better. The goal is to stop trading my time for money or, at the very least, grow beyond that to a model that doesn’t solely rely on my calendar. If I were really smart, I’d be putting systems and funnels into place that would allow me to sell my business.
Although these are anecdotal references, they’re also a clear representation of the difference between someone with a well-paying job and a growth entrepreneur.
Basically, the well-paid business owner is stable in their work and can focus on the future. Being a growth entrepreneur means you are constantly evolving as a leader and as a business person in the present moment.
Having established this key difference, do you know which of these two you are… and which you want to be?
Do You Want to Have a Well-Paying Job or Run a Growth Business?
Here are a few questions to help fire up your entrepreneurial spirit and ensure you don’t lock yourself into a well-paying job if that’s not the path you want to take.
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What are your revenue goals for 2018?
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What percentage of growth do you want to see in revenue year-over-year?
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Who is your ideal customer (the user persona) and what are their pain points?
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What is your strategy to put more passive income streams into place? (These revenue generators are the key difference between a growth business and a well-paying job.)
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What ways (outside of speaking) can you help solve your clients’ pain points?
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How often do you search outside your industry for ideas and answers?
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Who do you need on your team to help you implement your growth strategies?
Moving Forward as a Growth Entrepreneur
By really embracing the questions above, you’ll be on your way to the next level in your growing business. Don’t be satisfied with the status quo. Seek out books and courses that will inspire you to take the action needed to move past the well-paying job.
