Dr. Willie Jolley is a Hall of Fame speaker, an author, and host of his own radio show. As you might guess, he’s also a wealth of information when it comes to speaking. Willie drops by to deliver some empowering advice on how to craft and deliver a truly amazing keynote and how to tell a captivating story.
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5:50 What is it specifically that Willie’s clients want?
8:21 There’s a much bigger focus on ROI these days.
12:16 If you’re building a new keynote, where do you start?
15:50 “You have to stop telling other people’s story and start telling your own.”
19:12 Willie frames his career as a series of struggles.
22:07 What is the “magic ingredient” that Willy adds to make his stories so compelling?
25:08 Has Willie ever struggled with trying to fit too much into a story or speech?
29:08 Willie offers some advice on how to get more clients.
33:42 What’s Willie’s relationship with the education market?
36:09 Willie is also a great singer! How does he incorporate singing into his presentations?
40:25 The fine art of closing a speech…
42:35 Willie does a condensed version of his “the Best is Yet to Come” story.
50:02 What’s the best way to sell a book (without being pushy)?
52:12 What is the “Wow Box”?
55:06 What’s a great way to open a speech?
58:46 What marketing tools work best for Willie?