[Podcast] How to Give a Speech that is Memorable, Magical & Motivational with Dr. Willie Jolley

Dr. Willie Jolley is a Hall of Fame speaker, an author, and host of his own radio show. As you might guess, he’s also a wealth of information when it comes to speaking. Willie drops by to deliver some empowering advice on how to craft and deliver a truly amazing keynote and how to tell a captivating story.


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Show Notes:

5:50 What is it specifically that Willie’s clients want?

8:21 There’s a much bigger focus on ROI these days.

12:16 If you’re building a new keynote, where do you start?

15:50 “You have to stop telling other people’s story and start telling your own.”

19:12 Willie frames his career as a series of struggles.

22:07 What is the “magic ingredient” that Willy adds to make his stories so compelling?

25:08 Has Willie ever struggled with trying to fit too much into a story or speech?

29:08 Willie offers some advice on how to get more clients.

33:42 What’s Willie’s relationship with the education market?

36:09 Willie is also a great singer! How does he incorporate singing into his presentations?

40:25 The fine art of closing a speech…

42:35 Willie does a condensed version of his “the Best is Yet to Come” story.

50:02 What’s the best way to sell a book (without being pushy)?

52:12 What is the “Wow Box”?

55:06 What’s a great way to open a speech?

58:46 What marketing tools work best for Willie?

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