Dr. Willie Jolley is a Hall of Fame speaker, an author, and host of his own radio show. As you might guess, he’s also a wealth of information when it comes to speaking. Willie drops by to deliver some empowering advice on how to craft and deliver a truly amazing keynote and how to tell a captivating story.
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[5:50] What is it specifically that Willie’s clients want?
[8:21] There’s a much bigger focus on ROI these days.
[12:16] If you’re building a new keynote, where do you start?
[15:50] “You have to stop telling other people’s story and start telling your own.”
[19:12] Willie frames his career as a series of struggles.
[22:07] What is the “magic ingredient” that Willy adds to make his stories so compelling?
[25:08] Has Willie ever struggled with trying to fit too much into a story or speech?
[29:08] Willie offers some advice on how to get more clients.
[33:42] What’s Willie’s relationship with the education market?
[36:09] Willie is also a great singer! How does he incorporate singing into his presentations?
[40:25] The fine art of closing a speech…
[42:35] Willie does a condensed version of his “the Best is Yet to Come” story.
[50:02] What’s the best way to sell a book (without being pushy)?
[52:12] What is the “Wow Box”?
[55:06] What’s a great way to open a speech?
[58:46] What marketing tools work best for Willie?
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