One of the things we’ve been talking about lately at the Wealthy Speaker School is outbound marketing.
Outbound marketing includes marketing efforts where you make first contact with your potential clients – including advertising, cold calls, and cold emails.
My tip for today is about how to improve the results from your outbound marketing by getting laser-focused on who you will be targeting.
In essence it’s as simple as this: pick one target market and go after it!
Check out the video where I share an analogy that will help you understand the power of this strategy.
Of course, I’m not saying that you should only work with one market (period).
But if you take some time to focus on one market exclusively with your outbound marketing, you are sure to see some great results.
This is part of a wider conversation that I have with speakers about picking a lane – choosing a topic area on which to focus your expertise and getting rid of the noise.
For advice on picking a lane (that can also help you identify a specific market to target in your outbound marketing!) check out the articles below.