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Profitable Public Speaking with Odell Bizzell

Profitable Public Speaking with Jane Atkinson and Odell Bizzell
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Quote: “I’ve been speaking for so long that the act of me speaking is an authoritative act. So, because I’m good on the stage, automatically people ask, “what else does he have?”. Odell Bizzell

Is your speaking business growing? Is it currently generating the income that you feel it should be, or is there room for improvement?  On this episode of The Wealthy Speaker Show, we are happy to welcome back Odell Bizzell to talk about his new book, Public Speaking Profits and the ideas that have helped him create a business that has steadily increased, working toward the lifestyle that he aspires to.   

Odell Bizzell is a nationally known blogger, speaker, author, and entrepreneur. While in high school, Odell started a small candy retail distribution center that earned him over $75,000 while earning an academic scholarship to college. As a successful keynote speaker, Odell has been featured in USA Today, Yahoo Finance,, and over 200 media outlets. Odell has partnered with over 200 colleges, youth organizations, and the military to reach tens of thousands of students.

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Jane Atkinson: Well, welcome everyone to the wealthy speaker podcast today i'm back with my good friend of Odell Bizzell and we're talking public speaking profits welcome back to the podcast odell.

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Odell A. Bizzell II: Well, thanks so much for having me if i'm back again, that means I must have done something that said something.

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Odell A. Bizzell II: Pretty cool so.

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Odell A. Bizzell II: excited to be back.

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Jane Atkinson: we're continuing to get feedback on the first program that we did together, which was all about how to get paid in the college market.

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Jane Atkinson: And people have just raved and continue to rave about that one now your new book is called Public Speaking Profits and i'm super excited to dive into those with you.

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Jane Atkinson: But read before we started, I asked you how your summer was going and you said it was kind of unexpected in a few different ways talk a little bit about that, how is your summer going.

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Odell A. Bizzell II: yeah so, you know as of this recording summertime right now, I have a work.

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Odell A. Bizzell II: vacation I got my family with me down here South Carolina and United States and about unexpected just a lot of different things in a good way.

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Odell A. Bizzell II: That could be personal we're friends James I can share this for a long time in my business my business career.

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Odell A. Bizzell II: caused me to be a little bit out of balance, as far as finances go like my credit was not really good in my 20s and I started, you know going through that process and now.

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Odell A. Bizzell II: My wife and I we've been able to get into a new house we've been able to get my credit score back over into the 1700s so that's just personal.

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Odell A. Bizzell II: But I say that to say to a lot of people that might be going through that we don't like to share that stuff.

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Odell A. Bizzell II: because it shows that we're not invincible but as long as you keep making money and paying your bills, the stuff will work out that's so that's that part i'm also my wife and I went on a two week vacation we haven't done that ever.

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Odell A. Bizzell II: we've never done that.

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Odell A. Bizzell II: yeah we've been married going on 15 years and we have not vacation that long, and so we did that we were able to go abroad.

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Odell A. Bizzell II: For about a week and then we went to the BT awards and got to walk the red carpet so just like really cool things personally and also professionally business has just been on the upswing, and so yeah so just excited in might have to do with the fact that I was on your podcast.

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Jane Atkinson: From that well listen there's there, I just want to kind of back up to what you talked about with regards to.

00:02:50.760 --> 00:03:04.770
Jane Atkinson: Taking a long time to just kind of work, your way towards financial freedom, because I think a lot of people think that the those of us who run podcasts or who are in.

00:03:05.220 --> 00:03:19.800
Jane Atkinson: positions of authority let's say don't have any problems and the fact of the matter is i've actually had a pretty rough summer when it comes to my own kind of mindset struggles and i'm just working my way out of them right now.

00:03:20.280 --> 00:03:28.170
Jane Atkinson: And i'm going to write about this at some point, you know the summer that I lost myself or something like that, because I really do feel that.

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Jane Atkinson: being open and honest about what's going on, and I have to tell you odell the news it's recession it's cold it's this it's that it starts bearing down on you and weighing on you so heavily.

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Jane Atkinson: That it can start to mess with your mind and June is always a quiet month for me here in my business and that plays with my mind every June.

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Jane Atkinson: So it's really interesting for you as a college speaker like that has been your past, and I know you're making a move now towards corporate.

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Jane Atkinson: The summertime is probably a little bit quieter have you started to lose your mojo during the summer thinking, oh no, you know it's not going to come back for me this fall or something or do you happy to rest.

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Odell A. Bizzell II: hey that's a great point and.

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Odell A. Bizzell II: And i'll tell anybody whether you're whatever market you're in but specifically in the college education space, I would say i've been in this space for 13 years total.

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Odell A. Bizzell II: It wasn't until maybe about five years ago that I started not having quiet summers that I realized that honestly in the in the speaking game in the United States, the only quiet, time is the time that you're quiet with your marketing.

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Odell A. Bizzell II: Because i'm busy in the summer now because I found a niche and we talked about it on the first episode there's a grant funded market.

00:05:01.230 --> 00:05:09.720
Odell A. Bizzell II: that they have a billion dollars, with the be worth of funding, well, they have a lot of summer programs and so right now i'm doing.

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Odell A. Bizzell II: Maybe my third or fourth summer program of this summer, and the money that you can make is huge, I did a five figure contract, this summer, with one of those programs.

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Odell A. Bizzell II: And it was inside of a inside of a pocket of the grant funded market that I didn't even realize they had the money so there's a lot of different things that you can explore um.

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Odell A. Bizzell II: I will say.

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Odell A. Bizzell II: Go ahead.

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Jane Atkinson: Well, I think, I think, maybe there could be a mindset that well i'm in this market there's no business to be made in this summer.

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Jane Atkinson: And you said to yourself i'm going to look for the opportunity, the same thing could be said about oh we're moving into a recession there's no business to be had during a recession.

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Jane Atkinson: Or you can make do yourself, let me look for the opportunity same thing again in cove it and I know you did that during coven this wasn't necessarily what the basis for this conversation was meant to be about but i'm really happy because mindset.

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Jane Atkinson: I think is everything you know it's it's you are constantly looking across the horizon to see where the opportunity lies for you.

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Odell A. Bizzell II: Yes, and when we when we were doing our clubhouse rooms on a regular basis, can you talk about mindset a lot, I was still and with you know with our friends in I was still kind of like a little bit like is it is it really but now I get this point.

00:06:46.710 --> 00:06:50.460
Odell A. Bizzell II: I drank I drank the Kool aid, and I feel I even tell my audiences.

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Odell A. Bizzell II: This whether their college kids whether they're adults, I say whatever type of success, you want 90% of it is mindset and environment.

00:07:00.600 --> 00:07:04.410
Odell A. Bizzell II: I guess that's 90% of it, and so, for those of you listening.

00:07:04.680 --> 00:07:11.610
Odell A. Bizzell II: And to echo what you said Jamie it's if you believe that is so, then it will be so.

00:07:12.210 --> 00:07:21.660
Odell A. Bizzell II: If you don't then it's not and it's crazy that is like that i've done will my life thing editor there's more houses there's more strategies there's more to that.

00:07:22.020 --> 00:07:38.070
Odell A. Bizzell II: But no it's really not once you have that mindset fixed because our our brains, they only operate on programming, so the way that you program is the way it is just like recession recession we went my wife and I went to Jamaica.

00:07:39.180 --> 00:07:54.030
Odell A. Bizzell II: There were lines everywhere Jane those lines to go to the airport, it was lies to go to Jamaica to the resort with the sandals resort there were lines to check in there, there were there was lines everywhere so.

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Odell A. Bizzell II: it's, it seems as if the programming that we kind of tune into if you watch the news, if you know are on that stuff yeah they'll tell you this a recession for the narrative for whatever they want to push.

00:08:06.240 --> 00:08:16.380
Odell A. Bizzell II: But you can you can make so much money if that's what you want, but you can also elevate your career and that's a lot of what public speaking and profits, the book is all about.

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Jane Atkinson: Nice well that's a good transition, I went off of.

00:08:22.680 --> 00:08:35.790
Jane Atkinson: i'm also social media for an entire month this summer and a part of that is a news cleanse on off the news as well, now I got to tell you a few things see been.

00:08:36.300 --> 00:08:54.990
Jane Atkinson: They get they get to the seven Howard other anyway, but i'm it really helps me kind of regained my sense of balance in my sense of who I am and i'm so excited to come back even stronger after a little bit of a little bit of downtime in this regard, thank you.

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Jane Atkinson: amazon's here.

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Odell A. Bizzell II: Amazon doesn't think there's a recession.

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Jane Atkinson: Do you think there was a recession, no, there is no recession okay so let's talk about the three kind of key ideas in your new book public speaking, is it tell me the exact name of the title.

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Odell A. Bizzell II: But public speaking profits.

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Odell A. Bizzell II: folks we go profits.

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Jane Atkinson: profits, is there a subtitle.

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Odell A. Bizzell II: Yes, is five ways to assemble all and acquire clients.

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Jane Atkinson: Oh love it Okay, so what is your first key idea around public speaking for profit, how can we become more profitable in our public speaking business.

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Odell A. Bizzell II: i'll tell everybody before you get the book I want everybody to get the book, then you don't get the book.

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Odell A. Bizzell II: I want to just let you know that understanding the business that you're in is is critical and that's, the reason I wrote the book.

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Odell A. Bizzell II: I I struggled for the longest to write this book because I didn't know what I was going to call it, I wanted it to be like the.

00:10:13.230 --> 00:10:23.190
Odell A. Bizzell II: Public speaking book a predecessor, if you will, to you know the wealthy speaker series of books like, if you read wealthy speaker all you got to repost making profit.

00:10:23.820 --> 00:10:32.550
Odell A. Bizzell II: But I just I kept going back and forth, with it, and then I said, you know, let me study some more and then, when I study some more I got some coaching.

00:10:32.910 --> 00:10:41.220
Odell A. Bizzell II: got some some mindset shifting and realize like what business are we actually in what is the business that we're in and.

00:10:41.640 --> 00:10:48.480
Odell A. Bizzell II: This kind of blew my mind, is, I went back to my notes for those of you that take notes like reference back to the notes.

00:10:48.900 --> 00:10:59.610
Odell A. Bizzell II: But I had a I was at a seminar or something like that, and there was a guy talking and he said, make sure that you know you're in the business of collecting decisions.

00:11:00.210 --> 00:11:08.610
Odell A. Bizzell II: And when I went through that note I was like oh my gosh I remember when he said it, but I just didn't click with the speaking business.

00:11:08.880 --> 00:11:12.120
Odell A. Bizzell II: yeah and so many people that I know i've coached and I know you.

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Odell A. Bizzell II: coached a ton of people they are afraid of getting decisions when that's the business.

00:11:18.150 --> 00:11:19.020
Jane Atkinson: I didn't know.

00:11:19.500 --> 00:11:21.510
Jane Atkinson: yeah right of the now yeah.

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Odell A. Bizzell II: they're afraid they're afraid of the know, and this is something else that's kind of connected to it and I talked about in the book to whereas if you have.

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Odell A. Bizzell II: 10 people that you talk to that you actually talk to 10 qualified people now just 10 random people.

00:11:35.910 --> 00:11:48.270
Odell A. Bizzell II: 10 qualified people that you talk to and nine of them say no in 10 people say Oh, the 10th person says yes and that's a $10,000 contract you actually got paid $1,000 per decision.

00:11:48.690 --> 00:11:56.010
Odell A. Bizzell II: So if you knew for every no well that's $1,000 i'm be able to collect that's $1,000 and you think about I like that.

00:11:56.220 --> 00:12:03.690
Odell A. Bizzell II: yeah Daniel move forward and get those decisions Assad that's that's the biggest well the first kind of tenant that I talked about in the book.

00:12:03.990 --> 00:12:06.660
Jane Atkinson: Well, you know really that comes back to mindset again.

00:12:08.580 --> 00:12:25.350
Jane Atkinson: One of the things that I have learned is that if you are willing to feel so what's the pain that you might feel from a know what if somebody said to you, oh now we're not going to use you this year, what feeling, would you have.

00:12:26.430 --> 00:12:29.640
Odell A. Bizzell II: Rejection maybe i'm a little upset.

00:12:29.670 --> 00:12:31.950
Odell A. Bizzell II: Because they kind of led me on.

00:12:32.460 --> 00:12:36.540
Odell A. Bizzell II: i'm sad 1000 will pay some some good bills.

00:12:39.420 --> 00:12:40.710
Jane Atkinson: And so okay.

00:12:41.160 --> 00:13:02.010
Jane Atkinson: we're not laughing about rejection we're just laughing um so let's say rejection is the feeling that you get from that if you can get okay with rejection and sadness and and and kind of move towards that next year, like if you are able to.

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Jane Atkinson: Balance the idea that this business and life is going to be 50% good and 50% bad and I tried to tip the scales so it's more on the good side, but basically we're going to get 5050 we're never going to not be rejected, do you know any speaker out there who has never been rejected.

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Odell A. Bizzell II: At any good ones.

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Odell A. Bizzell II: I mean not any ones that have success in their career.

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Jane Atkinson: No, I don't even know.

00:13:32.280 --> 00:13:39.510
Jane Atkinson: Any bad ones or good was know and everybody has had rejection and if you can get right with that, then I think.

00:13:40.530 --> 00:13:54.000
Jane Atkinson: I think this there's no stopping you show getting understanding that you're in the right business and you're in the business of collecting decisions that's a very interesting turn okay tell me what number two is.

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Odell A. Bizzell II: So number two is all about using public speaking as paid advertising.

00:14:01.980 --> 00:14:14.100
Odell A. Bizzell II: is using using it as paid advertising, this is something that I got again we're talking about mindset and how long it took me to drink the Kool aid actually went on a retreat last year.

00:14:14.640 --> 00:14:28.380
Odell A. Bizzell II: To phoenix Arizona with led by a guy who's made a half a billion dollars, with the be online and we said i've never had an experience like this, I go to his place.

00:14:29.070 --> 00:14:37.170
Odell A. Bizzell II: And, first of all, he let me use his like condo because I had a presentation, it was really cool I got the uses his office, it was cool.

00:14:37.680 --> 00:14:46.770
Odell A. Bizzell II: And then he was like okay so they'll, what do you want, and we just sat there for like for like an hour who's like So what do you want, and I said I want to.

00:14:47.880 --> 00:14:52.050
Odell A. Bizzell II: I want to figure out a way to do my business easy to use, I have that's not a kept saying like matt.

00:14:52.620 --> 00:14:54.630
Odell A. Bizzell II: What do you want, what do you want, what do you want.

00:14:55.350 --> 00:15:10.680
Odell A. Bizzell II: And I was exhausted, I said oh my gosh I want this I want that, and he said art as well, tell me about your business and then I told him I was a college speaker and and I, he said Okay, so what are you selling to the College students.

00:15:11.790 --> 00:15:14.730
Odell A. Bizzell II: And I said I say no, you don't understand how it works man like.

00:15:17.370 --> 00:15:28.800
Odell A. Bizzell II: The College pays you a fee and then that's how I get paid and he said so you don't sell the College students anything, and I said no, and he said how long have you been doing it.

00:15:29.370 --> 00:15:42.060
Odell A. Bizzell II: And I said i've been doing this, since 2008 2013 full time and he said, so let me ask you this, how many students do you think you spoken to them about the totality of your career and as soon as you said that I got sick a little bit I said.

00:15:43.140 --> 00:15:57.210
Odell A. Bizzell II: God, I said I don't know man, maybe, as I over 100,000 years I listen to say 100,000 he said you mean to tell me oh do that nobody nobody had any money nobody's parents had any money.

00:15:57.900 --> 00:16:01.080
Odell A. Bizzell II: They didn't like you enough to buy something from you.

00:16:02.070 --> 00:16:10.950
Odell A. Bizzell II: And, and then it was at that point, the light bulb kind of came on and he said, for everything that you do, you have to have an upsell.

00:16:11.760 --> 00:16:24.900
Odell A. Bizzell II: You have to have a soft sale and down sale, he said, your email list should at least be 100,000 you're like he was saying all this stuff and so now, I was like oh my gosh and then I had somebody Jane asked me to.

00:16:26.280 --> 00:16:29.820
Odell A. Bizzell II: To like speak to their group about so I don't even remember what it was.

00:16:30.270 --> 00:16:37.800
Odell A. Bizzell II: And I spoke and they were asking me Oh, what are you what's your book and they were like can I buy your book, I was like sure, because I had some with me.

00:16:38.250 --> 00:16:51.780
Odell A. Bizzell II: And I thought you know i've been speaking so long that the act of me speaking is an authoritative act so because i'm good on stage automatically people don't buy What else does he have he.

00:16:51.810 --> 00:16:54.540
Jane Atkinson: wanted a piece of you home with them.

00:16:54.840 --> 00:17:00.060
Odell A. Bizzell II: And we and we've heard that if you if you're a speaker listening to this you've heard that before.

00:17:00.210 --> 00:17:02.640
Odell A. Bizzell II: yeah what you always think about it.

00:17:03.000 --> 00:17:11.970
Odell A. Bizzell II: Will Can somebody book me again versus can they pay me for a product and they pay me for a service can they pay me in some other way.

00:17:12.240 --> 00:17:22.650
Odell A. Bizzell II: And so that that's the the biggest thing every speaker listening, if you listen to the sound of my voice, you need to use speaking paid, speaking as paid advertising for whatever it is.

00:17:23.040 --> 00:17:31.500
Odell A. Bizzell II: A coaching program a book a book course a retreat something you need to be offering your audience something else on the back end.

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Jane Atkinson: let's just do the math on the book Okay, a $20 book let's say only 10% of your audience it of the all the students that you had spoken for.

00:17:42.900 --> 00:17:53.910
Jane Atkinson: Only 10% bought a $20 book from you that's $200,000 that you left on the table that's the feeling that you're getting and you got a regret right now.

00:17:56.670 --> 00:18:06.300
Jane Atkinson: And, and I, and you have written lots of books so let's just be clear about that I often had worked those numbers for one of my highest paid clients.

00:18:07.320 --> 00:18:08.160
Jane Atkinson: stock crop.

00:18:10.470 --> 00:18:19.320
Jane Atkinson: And you know he probably was it over a million people in his audiences and hadn't written a book yet.

00:18:20.250 --> 00:18:30.990
Jane Atkinson: Just one book one book no course no coaching no back, and now there was other bigger things consulting projects and stuff like that, but you know, be aware of.

00:18:31.560 --> 00:18:47.220
Jane Atkinson: Have having one thing minimum the book is the minimum, I think, and then we kind of go up from there, and for you in the college space, you know it might be um what do we call the stuff that like promotional products.

00:18:47.550 --> 00:18:49.260
Odell A. Bizzell II: In my head.

00:18:49.440 --> 00:18:49.800

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Odell A. Bizzell II: sure.

00:18:51.600 --> 00:18:54.480
Jane Atkinson: And we're in the gar here, those are you watching on YouTube.

00:18:56.070 --> 00:19:06.330
Jane Atkinson: yeah taking home some of the swag that belongs to that speaker I love this is the reason why I love the idea of having a phrase that pays.

00:19:06.690 --> 00:19:16.320
Jane Atkinson: Something that you say that is very action oriented let's use them nike's just do it as an example.

00:19:16.680 --> 00:19:26.670
Jane Atkinson: So let's say you're a speaker and and you're out there, and you deliver the let's just do it message, and then they get the just do a book and then they take home the you know.

00:19:27.240 --> 00:19:45.360
Jane Atkinson: Just do it thermal mug and all the swag that goes with it, like that's an that's a motivation, no message for them to take with them, and I think in your market, especially I don't know if I do that in corporate but in your market, especially there's an opportunity there isn't there.

00:19:46.140 --> 00:19:59.280
Odell A. Bizzell II: For sure and i'm i'm not as familiar with with corporate but everybody wants cool stuff I think you just have to figure out what that cool thing is for your audience.

00:19:59.820 --> 00:20:05.880
Odell A. Bizzell II: here's just a suggestion that I have for everybody, there are different Apps out there, I won't endorse any APP.

00:20:06.210 --> 00:20:20.160
Odell A. Bizzell II: But now, instead of you know, back in the old days some of y'all youngsters don't remember but back in the old days speakers used to have to like carry the books and carry the CDS and the DVDs and all that stuff they wanted to make money.

00:20:20.580 --> 00:20:23.220
Odell A. Bizzell II: But now you can have an APP.

00:20:23.550 --> 00:20:33.180
Odell A. Bizzell II: Where literally people can pay, and they can get access to, if you have former speeches or previous speeches, or you have like your best speeches.

00:20:33.510 --> 00:20:45.270
Odell A. Bizzell II: They can get access to that stuff and you can have just a lowball offer where you say hey how many are like this witness be cool to the take home with you and pull out your phones and do that that's something that you can do.

00:20:45.600 --> 00:20:49.650
Odell A. Bizzell II: And it can be instructive it can be inspirational.

00:20:49.950 --> 00:20:51.750
Jane Atkinson: What a products through their to them.

00:20:52.950 --> 00:20:56.070
Odell A. Bizzell II: I don't know about that I only know about digital downloads.

00:20:56.880 --> 00:20:57.720
Odell A. Bizzell II: That they can do.

00:20:57.810 --> 00:21:09.000
Jane Atkinson: But a lot of people are are trained to sit in your audience and you know get on Amazon and just order your book right there it's like the easiest lowest hassle.

00:21:09.450 --> 00:21:14.820
Jane Atkinson: we're also used to everything coming the next day anything beyond that is too much hassle.

00:21:15.270 --> 00:21:25.140
Jane Atkinson: And so I know that that's why I need a lot more from Amazon selling books than I do, from my own website is because the hassle factor is just so it's so easy with Amazon.

00:21:25.440 --> 00:21:38.220
Jane Atkinson: One of the things backing up to the corporate idea is, and I just bought one from oprah is a coffee mug a thermal coffee mug with your brand on it, everybody in corporate has a desk.

00:21:39.480 --> 00:21:55.740
Jane Atkinson: And they everybody drinks something at their desk and so I think that that's a great idea Okay, you mentioned coaching as being a part of you really are a proponent for people having a back end of coaching talk about that.

00:21:57.030 --> 00:22:09.330
Odell A. Bizzell II: it's it's one of those situations where again i'll go back to the retreat that that the retreat leader said he said as a speaker, you are a coach.

00:22:10.500 --> 00:22:12.510
Odell A. Bizzell II: you're you dispense advice.

00:22:13.050 --> 00:22:15.870
Odell A. Bizzell II: And you're at a position where people take the advice.

00:22:16.440 --> 00:22:21.750
Odell A. Bizzell II: And it says so that's that's the easiest upsell you just extend the presentation.

00:22:22.230 --> 00:22:30.600
Odell A. Bizzell II: And because virtual because we had to move to virtual for so long it's a whole lot easier to create that.

00:22:30.960 --> 00:22:42.330
Odell A. Bizzell II: And I have clients that have done really well, and when I mentioned coaching to them like oh no i'm not gonna do coaching you're in my coach i'll just send everybody to you and i'm like a lot everybody don't come to me.

00:22:43.050 --> 00:22:51.810
Odell A. Bizzell II: By there is some people that I coach that are women, that the only reason I coach them is because I was referred by another woman.

00:22:52.080 --> 00:23:02.700
Odell A. Bizzell II: That I knew or that I helped a long time ago, so it's it depends I, some people are going to buy stuff from you, because you're Jane you know they're not gonna buy.

00:23:03.420 --> 00:23:22.140
Odell A. Bizzell II: Based on different factors, so you have an opportunity to do that thing a lot of people just think coaching oh i'm not jayne atkinson I can't I can't do that, like you could coach 10 people and they could pay you $10,000 a year, and you make 100 K on the side.

00:23:22.710 --> 00:23:32.490
Odell A. Bizzell II: mm hmm by that's that's something that i've done, the last two years, not even really promoting it like that, and you Jane was the Jan been affected.

00:23:33.450 --> 00:23:40.170
Odell A. Bizzell II: by me and and I her business has grown haven't been affected by hurt, and so I think with coaching.

00:23:40.950 --> 00:23:50.070
Odell A. Bizzell II: You do it the way that it fits you but it's a natural progression because that's what you're doing anyway, most of us that are in this line of work we just don't want to.

00:23:50.370 --> 00:23:57.270
Odell A. Bizzell II: All right, here's some advice that you're probably not going to remember totally and i'll see you, maybe next time if I get hired again.

00:23:57.690 --> 00:24:04.050
Jane Atkinson: And if you have fears that you don't have what it takes to be a coach there are a few things you can think about.

00:24:04.560 --> 00:24:14.070
Jane Atkinson: Number one stay in your lane when you're coaching whenever you're out speaking about you are indeed an expert on show make sure that's what you're coaching.

00:24:14.700 --> 00:24:27.000
Jane Atkinson: I have found some people who have gotten themselves in over their head on, coaching because they have allowed the topic to stray into areas that were outside their.

00:24:27.330 --> 00:24:34.950
Jane Atkinson: realm of expertise so always keep a very clear kind of schedule of events, for your coaching calls.

00:24:35.280 --> 00:24:41.940
Jane Atkinson: So that your know we're going to talk about this this or this because that's my wheelhouse like a.

00:24:42.270 --> 00:24:51.750
Jane Atkinson: lot of people will call me and say, can you write a speech for me no that's not my wheelhouse I can help you at the broad strokes level at the 10,000 foot level.

00:24:52.050 --> 00:25:00.960
Jane Atkinson: I can help you map out your and really get your ideas down on paper, if you want help with that that's me, but if you're looking for a speech writer that's not me.

00:25:01.710 --> 00:25:10.170
Jane Atkinson: And being very clear and having somebody else that you can pass that off to, but you can also go and get trained as a coach.

00:25:10.920 --> 00:25:19.830
Jane Atkinson: I went to CTI which is coaches training institute, and that gives you just a lot of structure to work within, and I think that gives you confidence to.

00:25:20.220 --> 00:25:34.380
Jane Atkinson: So there's lots of places to get trained as a coach that nowadays I I don't know that I would say it's absolutely necessary i'm not certified I didn't get certified by CTI because I thought, nobody would care and.

00:25:34.410 --> 00:25:45.870
Jane Atkinson: In many years, nobody has cared right I got the training I kept my training and I, and I had used the training, but, honestly.

00:25:46.650 --> 00:25:56.640
Jane Atkinson: It just helped me get started, that was it yeah so coaching I think is a good idea for people, maybe not everybody is going to want to be a coach and.

00:25:57.570 --> 00:26:06.690
Jane Atkinson: I know there are going to be people who say you know it will, as a like a legit coach I resent that I implication that everybody should be a coach.

00:26:07.050 --> 00:26:12.390
Jane Atkinson: I just I would say let's make sure we find it so that you're staying within your wheelhouse.

00:26:13.020 --> 00:26:24.840
Jane Atkinson: Right let's make sure that you're really coaching on the things that you are good at, and the things that you get paid to speak on stage, for I think that kind of coaching will feel the most comfortable.

00:26:26.040 --> 00:26:33.930
Odell A. Bizzell II: Absolutely, and for those of you that have trepidation, you could just now want to do it, which is cool but.

00:26:34.560 --> 00:26:40.110
Odell A. Bizzell II: Also, you got to think of leverage communication and that's something else I talk about in in the book.

00:26:40.560 --> 00:26:53.250
Odell A. Bizzell II: that's what public speaking is you wouldn't go speak one on one to every single person if, if any, if any organization any group and said, we have 1000 people want you to talk to every individual person.

00:26:54.120 --> 00:27:00.570
Odell A. Bizzell II: You wouldn't want to do that that's why it's a public speech that's why you broadcast your voice through the public speaking platform.

00:27:00.960 --> 00:27:08.790
Odell A. Bizzell II: And so, if you're I don't want to be a coach you're basically just saying that I don't want to continue to talk to people and I don't want to.

00:27:09.240 --> 00:27:19.980
Odell A. Bizzell II: Add to my bank account, because, again, you think about it, if you speak to an audience of 1000 people and 10, which is very low 10 or like man I would love to.

00:27:20.340 --> 00:27:31.590
Odell A. Bizzell II: That that that that that and you say okay look i've got a 30 day cohort that I do where I meet with people want some once a week and we just talk and we just asked questions it's 500 or whatever it is.

00:27:32.160 --> 00:27:41.490
Odell A. Bizzell II: You could do something like that, and it will it will continually allow you to grow into what you want to do, because I know with me i'm i'm a very introverted person.

00:27:42.450 --> 00:27:54.480
Odell A. Bizzell II: I don't have year long coaching because I don't want to be when I want to free the year I just don't and and people is out there you're losing money is like i'm getting my piece.

00:27:54.750 --> 00:28:01.500
Odell A. Bizzell II: So if you're talking to me like I don't want to do coach like just consider that there might be people in the audience.

00:28:01.560 --> 00:28:11.370
Odell A. Bizzell II: And then just you could also product ties it as well to whereas I have this thing a book of course videos and i'll give you access to that.

00:28:11.610 --> 00:28:22.800
Odell A. Bizzell II: For 30 days, and so, but the whole purpose of the books public speaking profits, not just to look at your public speaking from a lens of why I get paid to speak.

00:28:23.280 --> 00:28:27.900
Odell A. Bizzell II: And then that's it it's how you create different ways to profit from that.

00:28:28.020 --> 00:28:29.550
Odell A. Bizzell II: mechanism of public speaking.

00:28:29.850 --> 00:28:40.770
Jane Atkinson: I love that and and we always talk over here at the wealthy speaker school about building the business of your dreams, so if you don't want to do a one on one coaching contract for a year.

00:28:41.100 --> 00:28:52.050
Jane Atkinson: What do you want to do, maybe you'll do 10 people for three months or 10 people for one month, or you know five people for six months it's really up to you.

00:28:52.380 --> 00:29:07.650
Jane Atkinson: To build and and really the only way that we know what works for us over here at the school is because we have tried, a million things that didn't work that leading back to the mindset of failure, I remember my very first.

00:29:08.340 --> 00:29:13.920
Jane Atkinson: It wasn't really the wealthy speakers school at the time, but it was my very first foray into group.

00:29:14.520 --> 00:29:16.170
Odell A. Bizzell II: Oh, I want to, I want to hear about it.

00:29:17.760 --> 00:29:26.220
Jane Atkinson: People sign up yeah yeah I want to be a part of this well here's the problem, first of all, there was no zoom at the time it was all on the phone.

00:29:27.030 --> 00:29:34.080
Jane Atkinson: And speakers want to hear themselves speak they wanted to get a chance to ask questions and there was too many people.

00:29:34.350 --> 00:29:47.100
Jane Atkinson: So we went from 100 people down to a smaller group of people, and then a smaller fuel and then we have had so many trials and errors and figured out what works and what doesn't work, and so we now have.

00:29:48.360 --> 00:29:59.760
Jane Atkinson: Really i've gone from I don't even have an inner circle mastermind anymore i've taken that off of my offering path, but I do have one.

00:30:00.540 --> 00:30:17.190
Jane Atkinson: kind of stepping stone coaching program and once you're in my coaching program you get to be a part of my VIP inner circle calls and there's like 10 or 15 really high level speaker on those calls, and now we do it that way, like everything has been.

00:30:18.240 --> 00:30:32.460
Jane Atkinson: we're kind of throwing out all the things though down and just making sure that everything we invite back in is something that we really, really, really want to do stuff so we've gotten the school better and better and better and better but that's all through trial and error.

00:30:34.830 --> 00:30:39.750
Jane Atkinson: yeah and you, you know you only knew that you didn't want to coach people for a year after you.

00:30:40.410 --> 00:30:44.910
Odell A. Bizzell II: After I coach the four year and now we're on month six and I was like.

00:30:45.300 --> 00:30:45.660

00:30:49.350 --> 00:30:56.130
Jane Atkinson: And I love coaching people for a year that's when we actually get the best results that's how I know and so.

00:30:56.340 --> 00:31:05.430
Jane Atkinson: But we know that we're moving from ready to aim to fire and that's our process for that entire year and sometimes people hit fire and like okay.

00:31:05.730 --> 00:31:11.100
Jane Atkinson: I think i'm ready to go is like No, this is when the funds be gone, you know this is when we're just getting started.

00:31:11.640 --> 00:31:25.260
Jane Atkinson: So anyway um oh yeah well I always love talking to you my friend, I miss you are, you still doing talking about trying things and and then not doing them anymore, are you still on clubhouse i'm not on clubhouse anymore.

00:31:25.800 --> 00:31:29.550
Odell A. Bizzell II: I have been very inconsistent with clubhouse.

00:31:30.510 --> 00:31:31.680
Odell A. Bizzell II: jump in and out.

00:31:32.190 --> 00:31:40.140
Odell A. Bizzell II: Every now and again, but it's really now i'm more focused on serving the group that I have.

00:31:40.830 --> 00:31:57.420
Odell A. Bizzell II: If I get on clubhouses somebody else's room or something like that, but, as you know, Jane sometimes we can we can take on too much, and I think clubhouse, at least for me it was there when I didn't really know what else I was gonna do.

00:31:58.950 --> 00:32:04.110
Jane Atkinson: Like in the middle of coven and i've all I said this on numerous occasions.

00:32:04.860 --> 00:32:12.840
Jane Atkinson: I would never say that going on clubhouse was every mistake for me because I met all you guys, like you, are like the best people.

00:32:13.410 --> 00:32:25.020
Jane Atkinson: In the world to me, I went on, I just like stumbled across this room one day and there's odell leading the room and he said Jane I can sins in the House and i'm like what.

00:32:27.330 --> 00:32:42.660
Jane Atkinson: what's going on and then all of a sudden, we become BF Apps because of that, and I absolutely loved the time that I spent with you and Stan and the boys in the room, and the girls that you'd like some you introduced me to some really, really cool people.

00:32:42.960 --> 00:32:43.890
Jane Atkinson: So thank you for that.

00:32:45.150 --> 00:32:46.890
Odell A. Bizzell II: Thank you, thank you for being a legend.

00:32:47.160 --> 00:32:53.820
Jane Atkinson: Okay talk about when you talk about when public speaking profits book is going to be available.

00:32:55.110 --> 00:33:06.210
Odell A. Bizzell II: Well, as of now we are going through the beautiful editing process of it, and for those of you that know books, I know that goes so we're scheduled to be out.

00:33:07.170 --> 00:33:22.260
Odell A. Bizzell II: At the beginning of Sep tember the beginning of September, so if you're listening to this before that you can either go, you can go to public speaking profits calm and it'll be there for you and, if not the waiting list will be there for you.

00:33:22.560 --> 00:33:35.730
Jane Atkinson: Okay Thank you so much for being on the show yeah, no doubt, always a pleasure, I hope you and your family have a beautiful rest of your kind of working vacation that you're in the middle of right now.

00:33:36.390 --> 00:33:42.720
Jane Atkinson: enjoy yourself and for those of you listening in we'll see you soon wealthy speakers bye for now bye everyone.

Highlights you won’t want to miss:

  • Summer surprises. [1:00]
  • The mindset for financial freedom. [3:30]
  • Odell’s book concepts. [9:30]
  • Public speaking is paid advertising. [14:00]
  • Selling products & cool stuff. [19:30]
  • As a speaker, you ARE a coach. [22:00]
  • Finding what works. [28:00]

Odell’s engaging and interactive presentations help students learn about the intersection of leadership and diversity and how to become more effective leaders in a diverse world. He has presented on the same stages as Super Bowl-winning coaches, national politicians, and celebrities like Stephen A. Smith, Dave Letterman, & Oprah Winfrey.

If you would like some great advice about selling through speaking, you simply can’t afford to miss this episode.

I hope you’ll download and learn.


Odell’s websites:
Odell Speaks
Public Speaking Profits
Odell’s New Book – Public Speaking Profits
Previous podcast with Jane
Odell’s LinkedIn profile
Jane’s LinkedIn profile
The Wealthy Speaker School

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