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Putting Together a Killer Book Proposal with Chad Allen

The Wealthy Speaker Podcast Jane Atkinson Chad Allen book proposal
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Quote:  “A great book concept will do a lot of the work for you and end up marketing themselves, so it really does start there.”
Chad R. Allen

We recorded this podcast before COVID was well into affecting the speaking world, but the information shared is even more relevant today than we originally thought it would be!  So many of us have spent some of our “unexpected downtime” writing our next best seller.  On this episode of The Wealthy Speaker Show, we welcome publishing expert, Chad Allen to offer his best advice on getting your book noticed with a great proposal.

Chad Allen is a writer, speaker, editor, and writing coach. A 20-year publishing professional, he has worked with such bestselling authors as Michael Hyatt, Caroline Leaf, Mark Batterson and Phyllis Tickle.  He is the creator of Book Proposal Academy, an online course, blog and BookCamp, a mentoring and community hub for writers. His passion is helping writers get their books into the world.

Highlights you won’t want to miss:

  • Chad’s path from publishing to coaching.  [0:40]
  • Why you must create your book concept first.  [3:00]
  • The publishing industry is massive.  [6:00]
  • Getting that almighty book review.  [12:00]
  • Unexpected things to include in your book proposal.  [15:30]
  • Pick your audience like you pick your lane.  [19:00]
  • The elements of a killer book proposal.  [24:00]
  • Clear vs. clever.  [26:30]

Chad has been published in such online places as LifeHacker, The Accidental Creative,,, and The Good Men Project. He holds a B.A. in English from the University of Nebraska-Lincoln and an M.A. in Theology from the University of Notre Dame. He and his wife, Alyssa, live with their two children in Grand Rapids, Michigan.

If you would like some great ideas that will help you to draft a killer book proposal, you simply can’t afford to miss this episode!

I hope you’ll download and learn.


Chad’s website  (where you’ll find his Blog, Book Proposal Template & Calculator)
Chad’s Course
Book Camp
Michael Hyatt books
The 3 Minute Rule

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