Recently I was working with a speaker who had a background in law enforcement. More specifically, his job had been to talk to the press when something police related was going down in his county. So naturally, communication was his area of expertise.
When discussing “fire” strategies (rolling out your new offerings to your target market), I suggested he develop a page on his website specifically for law enforcement. This would start planting seeds all around his state where, no surprise, there was major tension between communities and law enforcement. He could help solve a growing problem.
What problem can you help solve?
What stories (around your topic and expertise) are in today’s paper that you can leverage?
Every morning Joe Calloway reads the Wall Street Journal, the business sections (along with most every other section) of The New York Times, The Washington Post, the local paper in whatever city he’s in, and the USA Today. When it comes to helping great companies get better, he has to know what has happened THAT DAY in business. He says this….”If I am going to be relevant to my clients, I have to know and understand what’s happening in business every single day. Things change so quickly that to be out of touch would be a serious mistake and put me at a huge disadvantage to my competition.”
Of course, this is not a new idea, but for some of you it might be a reminder to scan the headlines to see what you might:
- write about
- blog about
- include in your presentations or
- develop an entire workshop around.
And on the opposite end of the spectrum, which of your stories should you let go of, now that some time has passed? Food for thought.
See you soon, Wealthy Speakers!
PS: And speaking of timely, Jim Davidson was in Nepal climbing Mount Everest when the tragic earthquake hit. In our next teleclass, we’ll talk to him about how he was the person on the ground for the media in the states, and how he witnessed the resilience of the Nepalese people first hand. Sign up now!