When someone gets into the speaking business, it is usually because they enjoy delivering a message and connecting with an audience. However, ‘speaking’ is just a small part of a speaking business. The reality is there is so much more to running a small business and finding success and it all starts with running the numbers.
A huge aspect of growing a successful business is knowing your numbers inside and out. Have you ever watched an episode of The Shark Tank and watched what happens to the poor business owner who can’t answer questions about numbers? From finances to customer acquisition to total reach, every number in your business is a step closer to success or failure.
Here are just a few of the figures that you’ll want to be familiar when developing a long-term strategy for your business.
Key Numbers and Metrics Every Business Owner Should Know
Below is a simple list of the key numbers you need to know in your business. You can download them as a worksheet by clicking HERE.
1. What’s Your Reach?
How many people are on your email list? (hopefully, you are communicating with them regularly)
How many people follow you on each of the social media platforms?
- YouTube
- Google Plus
How many people listen to your podcasts?
- What are your top topics?
How many people read your blog?
- What are your top topics?
2. What are Your Sales Numbers and Gross Profit?
What is your gross income from the previous year?
What is your net incoming from the previous year?
What percentage are your expenses?
3. What are Your Delivery Numbers?
How many speeches did you deliver last year?
What was your average fee?
How many charity dates did you deliver?
How many consulting days?
How many training days?
When we know the numbers that make up our business, it’s much easier to analyze and adjust to reach our goals.
See you soon Wealthy Speakers!
