Do you have your pricing down to a science? Do you offer different pricing packages or is it one price for everyone? On this episode of The Wealthy Speaker Show, we’re going to explore Sweet Spot Pricing. It’s not for everyone, but we’ll see how Keynote Speaker and Customer Service Expert, Laurie Guest uses her unique formula to create pricing and packages that have clients choosing what works best for her!
Laurie Guest, CSP began her training as a customer service expert at the tender age of nine. As a Midwest farmer’s kid, she learned to master the art of customer engagement by selling more sweet corn than the competition and she didn’t stop there in her education on service. After more than two decades in the healthcare industry, Laurie founded her own speaking and training company, Guest Enterprises, Inc.
“People are amazed when clients or the industry values their work, more than they were valuing their own work.” ~ Laurie Guest
Listen to the podcast below:
Highlights you won’t want to miss:
- Laurie’s “real job” and how she got there. [1:25]
- The early mistakes in Laurie’s career. [6:25]
- Sweet Spot Pricing vs. 3 Tier Pricing. [9:40]
- Getting clear about your worth. [14:45]
- Putting together your packages. [17:25]
- Why you should add a deterrent to your basic package. [24:55]
- Finding the “Gap Dollars”. [29:15]
Today, Laurie is seen as the “go to” resources for customer service and staff development. Her newest book, The 10¢ Decision: How Small Change Pays Off Big provides a unique style to learning about the guest encounter with an integrated team approach.
When not on the road, Laurie enjoys life with a husband, two grown kids, and a puppy named Otis.
If you would like to learn the secrets to pricing that will have your clients choosing exactly what you want, you simply can’t afford to miss this episode.
I hope you’ll download and learn.
Podcast Resources:
Laurie’s website: https://laurieguest.com/
Resource link: https://unlockthegoodies.com/
PW: NSA
It contains the following: Sweet Spot Pricing Video, Example of the proposal, 100 pick list, 23-page resource guide called – 93 Ways to Get Booked and Get Paid
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