Quote: “My formula for an effective subject line is simply that it has to be interesting and it has to be intriguing.” Nathan Littleton
With all of the email that we are inundated with each day, it’s hard to know what to open and explore further and what really is just junk to be tossed out. On this episode of The Wealthy Speaker Show, we welcome email marketing expert, Nathan Littleton who will share his formula for creating email that gets opened and how to use an email newsletter to grow your speaking business.
Nathan is a marketer, professional speaker and author who works with other speakers to send email newsletters that their prospects actually want to read! Each year he sends more than a million emails on behalf of his clients. He has become one of the UK’s best and brightest young business figures. More than a decade on, he’s worked with thousands of businesses across the UK and around the world to transform their online marketing and help them to generate better results.
Highlights you won’t want to miss:
- Finding the right leads. [2:00]
- Keeping it legal. [4:00]
- Email marketing is alive and well. [6:00]
- When to add your call to action. [10:30]
- Great (and not so great) subject lines. [12:15]
- The 3 Pillars of the Blueprint. [18:30]
- Don’t be afraid to ask for the sale. [20:00]
Each year Nathan sends more than a million emails on behalf of his clients, and his proven track record has led to him working with businesses ranging from small accountancy firms to international franchises. As an in-demand conference speaker, he also speaks regularly on different aspects of online marketing.
If you would like some great ideas to help you create emails that your mailing list will find irresistible to open, you simply can’t afford to miss this episode.
I hope you’ll download and learn.
Links:
Nathan’s website
Nathan’s books
Nathan’s blog
Jane’s podcasts
