When it comes to building a speaking business, the biggest complaint I hear is that speakers aren’t getting as many bookings as they would like. So it makes perfect sense that they might think about approaching bureaus as a part of their marketing plan. But are bureaus really going to solve your problem? In most
I’m going thru an amazing course right now that has me really identifying my perfect customer. Trying to be all things to all people – even in a tight niche like mine (speakers) – can be a challenge. So imagine you’re a speaker who says “my message is great for anyone”. I think you’ll find
Have you ever noticed that when you deliver a presentation where people are familiar with your work, and love you already, you do a better job? It happens in coaching all the time. When someone has seen you speak or is referred by a fan, the wheels are greased and you don’t have to start
It’s so nice when we get feedback from people. Just today, I had an email from a fan who said “because of your ‘Phrase That Pays’ idea from The Epic Keynote, I got my first standing ovation.” Sweet! A standing ovation might be one way to determine if your keynote was epic…. what are some
I have had amazing coaches. And I’ve had coaches that really didn’t live up to the hype. One seemed to have dropped off the planet at the end of a mastermind that I paid pretty big bucks to attend. But, even in that situation, I was forced to stop and think about my business on
There’s the odd time when I start a phone call with a new client and I just really want them to pause and take a breath. It feels as though in the first 5 minutes they have to prove to me that they are worthy. But guess what? This is the place for you to
Watch this conversation between Jane Atkinson (author of The Wealthy Speaker 2.0) and Joe Calloway (author of Becoming a Category of One) while they discuss aligning your wealthy speaker business.
Have you ever gone through something difficult and come out the other end really glad you did it? I sure have. And in our business, this is a common situation. When you start a new business, there’s uncertainty When you raise your fees, there’s fear When you write a new book, there’s trepidation When you
Several years ago, my NSA colleague Randy Pennington was talking about positioning as an “expert” vs. a “speaker” and he asked the question “Are you the Coke machine or are you the Coke?” The Coke is our knowledge, our expertise, our content. The Coke machine is the distribution channel for that knowledge, and speaking is
For those of you who follow my work, I LOVE music. All music. And therefore, I love watching the Grammy’s to see the talent and the collaboration. I have to say I wasn’t blown away this year. When I watched it back, I realized there were many performances that were solid. But which ones did
Join Jane Atkinson on this episode of the Wealthy Speaker podcast series. Today she talks with Joe Calloway about his book Becoming a Category of One.
Two thirds of North Americans are unhappy in their jobs. It’s hard to believe that we (professional speakers) get paid to talk. True story! In the case of many of my clients, $5K, $10K or even $20K for one hour of their time! Sure, there is a responsibility that goes with this, and we know that
When it comes to building a speaking business, the biggest complaint I hear is that speakers aren’t getting as many bookings as they would like. So it makes perfect sense that they might think about approaching bureaus as a part of their marketing plan. But are bureaus really going to solve your problem? In most
I’m going thru an amazing course right now that has me really identifying my perfect customer. Trying to be all things to all people – even in a tight niche like mine (speakers) – can be a challenge. So imagine you’re a speaker who says “my message is great for anyone”. I think you’ll find
Have you ever noticed that when you deliver a presentation where people are familiar with your work, and love you already, you do a better job? It happens in coaching all the time. When someone has seen you speak or is referred by a fan, the wheels are greased and you don’t have to start
It’s so nice when we get feedback from people. Just today, I had an email from a fan who said “because of your ‘Phrase That Pays’ idea from The Epic Keynote, I got my first standing ovation.” Sweet! A standing ovation might be one way to determine if your keynote was epic…. what are some
I have had amazing coaches. And I’ve had coaches that really didn’t live up to the hype. One seemed to have dropped off the planet at the end of a mastermind that I paid pretty big bucks to attend. But, even in that situation, I was forced to stop and think about my business on
There’s the odd time when I start a phone call with a new client and I just really want them to pause and take a breath. It feels as though in the first 5 minutes they have to prove to me that they are worthy. But guess what? This is the place for you to
Watch this conversation between Jane Atkinson (author of The Wealthy Speaker 2.0) and Joe Calloway (author of Becoming a Category of One) while they discuss aligning your wealthy speaker business.
Have you ever gone through something difficult and come out the other end really glad you did it? I sure have. And in our business, this is a common situation. When you start a new business, there’s uncertainty When you raise your fees, there’s fear When you write a new book, there’s trepidation When you
Several years ago, my NSA colleague Randy Pennington was talking about positioning as an “expert” vs. a “speaker” and he asked the question “Are you the Coke machine or are you the Coke?” The Coke is our knowledge, our expertise, our content. The Coke machine is the distribution channel for that knowledge, and speaking is
For those of you who follow my work, I LOVE music. All music. And therefore, I love watching the Grammy’s to see the talent and the collaboration. I have to say I wasn’t blown away this year. When I watched it back, I realized there were many performances that were solid. But which ones did
Join Jane Atkinson on this episode of the Wealthy Speaker podcast series. Today she talks with Joe Calloway about his book Becoming a Category of One.
Two thirds of North Americans are unhappy in their jobs. It’s hard to believe that we (professional speakers) get paid to talk. True story! In the case of many of my clients, $5K, $10K or even $20K for one hour of their time! Sure, there is a responsibility that goes with this, and we know that
Build a speaker positioning strategy that clarifies your message, attracts the right buyers, and helps you become the go-to speaker in your niche