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How to Book Repeat Business with Sarah McVanel-Viney


Today, The Wealthy Speaker Podcast is being brought to you by the Inner Circle Mastermind.  Tired of hustling for low-paying speaking gigs that don’t really light your fire?  Let me share some of what I learned after 12 years as a booking agent, 6 under the roof of a speakers bureau and recently, 12 years coaching my clients to become some of the most highly-paid and sought-after speakers in the industry.  If you’re willing to hustle to do the work, to really show up for your mission and message every single day, I’ll show you how to score the business. 

On this episode of The Wealthy Speaker Podcast we are talking about how to book repeat business.  Sarah McVanel is with us to share some of the strategies she uses to ensure repeat business from current or even perspective clients.

Sarah is Canada’s leading recognition expert, helping leaders leverage the exponential power of recognition to retain top talent and sustain healthy bottom lines.  She speaks nationally on the topic, leads workshops, coaches leaders, and conducts organizational recognition program reviews.

Sarah is a Certified Senior Organizational Development Professional (CSODP), Professional Certified Coach (PCC), Certified Human Resources Leader (CHRL), and President Eleven of the Canadian Association of Professional Speakers (CAPS) Toronto chapter. She has a BA in Psychology, MSc in Family Relations, and Diplomas in Human Resources and Healthcare Administration.  With over 17 years experience, including at a senior leadership level and now owns boutique firm Greatness Magnified. She is the author of peer-reviewed and industry articles, three books and a comprehensive membership portal The FROG Portal.


Repeat business is the easiest way to keep your business moving forward.  Don’t be reluctant to ask a client for more work than they have asked to book you for.  If you’re not planting the seeds for extra programs or returning for follow up, you are missing a great opportunity to fill your calendar.

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Highlights you won’t want to miss:

  • Why is it important to work a repeat business strategy?  [2:23]
  • What are the systems you use?  [10:50]
  • F.R.O.G. stands for…  [17:45]
  • What to ask your client?  [21:33]
  • Keep in contact.  [27:23]
  • Reaching out.  [32:19]
  • One thing to remember.  [37:00]

If you want some great suggestions on how to get your customers to invite you back again, you can’t afford to miss this episode!

Podcast Resources:

Learn more about Sarah McVanel-Viney, HERE.
Connect with Sarah on Facebook or LinkedIn.
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