One thing I’ve learned from my decades-long career in the speaking business is that the formula for speaking success is not complicated or drawn out. I’ve seen speakers rise to super-stardom! I’ve also seen speakers swing and strikeout. In the end, there are only two differentiators. The only two things needed for speaking success are:
- The belief that you can achieve your dreams.
- Consistent action taken toward those dreams (regardless of any failures experienced along the way).
That’s it—just two small but mighty pieces to the puzzle of speaking success. So, let’s dive into each of these areas so you can get on your way to building the speaking business of your dreams.
Step 1: Belief
There are many ways to work on your mindset and shore up your belief. However, the most critical aspect is going “all in.”
How do you know you are “all in”? It’s when you have skin in the game.
Investing in yourself and your speaking business is the #1 way of telling your brain that you are “all in.”
When you hesitate to do what you need to do in your business, whether it’s building that new website, investing in a coach, or hiring a photographer, you are subtly saying “not yet” and signaling to your brain that you are not confident in your ability to succeed.
The Role of Failure in Belief
Maybe you’re hesitant because you’ve been burned before. Perhaps you’ve spent money in a way that didn’t pay off. Believe me, when I say I’ve been there! I’ve also watched it play out in my family in a painful way.
When he was in his thirties, my brother Cliff worked several back-breaking years in the brutal cold on an oil rig in the Beaufort Sea (yes, in the Arctic) to build his nest egg. He wanted to save enough to purchase a property in his hometown of Canmore, Alberta, then fix it up and flip it. He saw this dream as the beginning of him getting ahead in life financially.
Little did he know that the interest rates on mortgages (this was the 80s) would go through the roof, and he would not be able to fulfill this dream. He lost that property and was emotionally devastated. So much so that he never took another big risk in his life.
Sadly, at age 53, my brother passed away unexpectedly. He had dreamed of creating something different for himself all his life but was too afraid to take a risk because of a past failure.
I tell you this story to impart to you that life is too short to wait for all the conditions to be “right” before you take the leap toward your dreams.
If you let failure (or fear of failure) impact your belief in yourself, you could hold yourself back from achieving what’s possible.
When you have 100% belief in what you want to do, there will be no stopping you.
Improving Your Belief
The first step to speaking success is believing in yourself. If you could use some help in this area, consider these tips:
- Watch Your Self-Talk: Belief stems from our inner dialog—what we tell ourselves in our heads. Make a conscious effort to identify your negative thoughts and replace them with something helpful (this is a process).
- Hang with Success: Spend time with people who inspire you, it could be a loved one, a coach, a role model, or a peer.
- Go All In: As I mentioned above, your brain gets signals of uncertainty when you hold back on the things you should be doing in your speaking business. So, figure out what you need to be doing and spend the time, money, and effort to make it a reality.
If you could use even more help moving past roadblocks, limitations, and negative beliefs, check out my Mindset Coaching 3-Pack.
Of course, building your speaking business requires more than just positive thinking and an “I can do it!” belief. You also need to plan and take action, which is the second step of speaking success.
Step 2: Consistent Action
Building a speaking business doesn’t happen overnight. Instead, it’s a painstaking process that requires you to constantly work and move forward.
If “working on your business” is just something that you think of from time to time – and then get swept up in the day-to-day – you may never see any consistent action or change towards your dreams.
The Role of Failure in Consistent Action
Failure is the only path to success. Have you ever known a successful person who didn’t fail along the way?
As you take consistent action in your speaking business, you will encounter failures.
The important thing is that when you suffer a failure, you get back up on the horse and try something else.
You hire someone who doesn’t work out. FAIL! Now just let them go and find someone new.
You try a target market that isn’t the right fit. FAIL! So, you switch gears and try something else.
You talk to a prospect who says “no.” FAIL! Oh well, you’ll just move on to the next prospect!
When it comes to encountering failure, here’s the real rub: If you can be “okay” with the feelings that come with failure then you become truly unstoppable.
If you can sit with the pain, shame, and devastation of something not going as well as you’d planned, you will keep propelling yourself forward until you achieve success beyond your wildest imagination.
I remember my very first launch of The Wealthy Speaker School.
We worked for months to get it all ready, and we did a live webinar for the launch. After that, I thought the registrations would just start rolling in.
But what happened instead? Crickets. Ouch!
No one registered, and it turned out that we had to sell every person one by one into the school.
And slowly, painfully, it began.
I still remember that failure as if it was yesterday, but here we are, eight years later, with 70 students, and our school has evolved into something insanely great.
Had we packed up our toys and gone home after that first launch, we would NEVER have arrived in this incredible place!
Improving Your Action
The second step to speaking success is consistent action. If you could use some help in this area, consider these tips:
- Develop a Routine: Create a morning ritual that you do as soon as you wake up. As I have mentioned before, a good start leads to a good day!
- Schedule Your Action Taking: Take control of your calendar and create blocks of time in your daily schedule to work on your speaking business.
- Save Time for Weekly Reflection: At the end of the week, review your performance and results, then make a plan for the week ahead.
Another one of my favorite ways to stay on track with consistent action is The Wealthy Speaker Daily Success Planner and Journal.
Belief + Consistent Action = Speaking Success
Belief and consistent action are both required to achieve speaking success and build the speaking business of your dreams.
And they work together too.
As your belief in your ability to achieve your dreams grows, you’ll be more eager and excited to take action.
And as you take action and start seeing some results, your belief in yourself will grow exponentially.
Just remember that failure is a part of the process. You’ll have to navigate failure and approach it from the right mindset, or else it can hurt your belief, action, or both.
So, there you have it—the formula for speaking success!
Now, what will you do with it?
Gather your thoughts around this topic and start taking action today.
See you soon, Wealthy Speakers!