Years ago I saw speaker’s agent Holli Catchpole (one of my idols!) give a talk at an NSA conference. She was talking about how she and her then boss, Tony Alessandra, kept a close eye on the accountant’s reports. They were constantly studying the Profit and Loss sheet to see where they could trim expenses
Have you ever turned a corner in your business and felt like you had suddenly hit your stride? We call these Flashpoints. Many speakers’ careers follow a similar path. They work hard and grind it out for a few years and then suddenly they hit a flashpoint – that moment when things fall into place
Many of us often think about our client and audience pain points, but don’t set aside much time to work on and solve our own business problems. We get busy handling inquiries, developing speeches, writing, talking to clients – it is hard to make time for this. Guess what? Without setting time aside to work
Hopefully, as we enter the new year, you are evaluating new ways to find more speaking business. If you have been in the industry for awhile, working hard to close deals, you know that a spin-off piece of business is a real gift. Moreover, a multi-gig engagement, or repeat business from a client who books
Wow, when I look back at 2015, I marvel at how much has happened. This was a terrific year in the speaking world with clients and colleagues booking 6 figure contracts and multi-gig deals. I’ve been so lucky to bring on a group of really talented “mover and shaker” private coaching clients. It has also
It’s true. Speaking is a numbers game. Think of it as a farmers field, you plant seeds, throw on some fertilizer (build the relationship) and after a period of time and enough seeds planted… Voila! You have a harvest. My client, Kindra Hall, understood this right out of the gate when she entered the speaking
Welcome to the Wealthy Speaker University podcast series with Jane Atkinson. On today’s episode Jane talks with Lou Heckler about best practices in delivering an epic keynote.
I am reading Shonda Rhimes’ new book, The Year of Yes, right now. She is the creator of ABC’s famed series Grey’s Anatomy and Scandal. The basic premise of the book is that Shonda moved from being an unhappy reclusive person playing it safe to saying “YES” to everything that scared her (including public speaking). I
This week I’m sharing a special guest post from author and speaking coach, Judy Carter, that offers 7 Tips on How to Write Your TED Talk in 20 Minutes. I hope you enjoy!! 7 Tips on How to Write Your TED Talk in 20 Minutes CARTER’S SEVEN STEPS TO WRITING A KILLER SPEECH When preparing
I’ve been talking about it for years – your presentation being your #1 form of marketing. If every speech is leading to more business (there will be some exceptions), then the strategy of ‘be awesome’ marketing is at work. If people are talking about how other conferences “must book you as their speaker”, then ‘be
A few years ago, my very wise friend Brian Palmer of the National Speakers Bureau in Chicago said, “Clients seem to be steering away from hiring someone who describes themselves as a speaker… preferring, instead, to engage a smart person who happens to speak.” Every day more and more people are getting into the speaking
We always hear about picking the low hanging fruit. That is the business that is right in front of us. It might be a stack of business cards that you have not followed up on or leveraging your inner circle. Some of us can do a better job of picking that fruit and nurturing our
Years ago I saw speaker’s agent Holli Catchpole (one of my idols!) give a talk at an NSA conference. She was talking about how she and her then boss, Tony Alessandra, kept a close eye on the accountant’s reports. They were constantly studying the Profit and Loss sheet to see where they could trim expenses
Have you ever turned a corner in your business and felt like you had suddenly hit your stride? We call these Flashpoints. Many speakers’ careers follow a similar path. They work hard and grind it out for a few years and then suddenly they hit a flashpoint – that moment when things fall into place
Many of us often think about our client and audience pain points, but don’t set aside much time to work on and solve our own business problems. We get busy handling inquiries, developing speeches, writing, talking to clients – it is hard to make time for this. Guess what? Without setting time aside to work
Hopefully, as we enter the new year, you are evaluating new ways to find more speaking business. If you have been in the industry for awhile, working hard to close deals, you know that a spin-off piece of business is a real gift. Moreover, a multi-gig engagement, or repeat business from a client who books
Wow, when I look back at 2015, I marvel at how much has happened. This was a terrific year in the speaking world with clients and colleagues booking 6 figure contracts and multi-gig deals. I’ve been so lucky to bring on a group of really talented “mover and shaker” private coaching clients. It has also
It’s true. Speaking is a numbers game. Think of it as a farmers field, you plant seeds, throw on some fertilizer (build the relationship) and after a period of time and enough seeds planted… Voila! You have a harvest. My client, Kindra Hall, understood this right out of the gate when she entered the speaking
Welcome to the Wealthy Speaker University podcast series with Jane Atkinson. On today’s episode Jane talks with Lou Heckler about best practices in delivering an epic keynote.
I am reading Shonda Rhimes’ new book, The Year of Yes, right now. She is the creator of ABC’s famed series Grey’s Anatomy and Scandal. The basic premise of the book is that Shonda moved from being an unhappy reclusive person playing it safe to saying “YES” to everything that scared her (including public speaking). I
This week I’m sharing a special guest post from author and speaking coach, Judy Carter, that offers 7 Tips on How to Write Your TED Talk in 20 Minutes. I hope you enjoy!! 7 Tips on How to Write Your TED Talk in 20 Minutes CARTER’S SEVEN STEPS TO WRITING A KILLER SPEECH When preparing
I’ve been talking about it for years – your presentation being your #1 form of marketing. If every speech is leading to more business (there will be some exceptions), then the strategy of ‘be awesome’ marketing is at work. If people are talking about how other conferences “must book you as their speaker”, then ‘be
A few years ago, my very wise friend Brian Palmer of the National Speakers Bureau in Chicago said, “Clients seem to be steering away from hiring someone who describes themselves as a speaker… preferring, instead, to engage a smart person who happens to speak.” Every day more and more people are getting into the speaking
We always hear about picking the low hanging fruit. That is the business that is right in front of us. It might be a stack of business cards that you have not followed up on or leveraging your inner circle. Some of us can do a better job of picking that fruit and nurturing our
Relationships still run the speaking business (yes, even now). Jane has laid out three of the reasons to help you get more bookings!