How to Know When and What to Outsource in Your Speaking Business
Have you ever felt unsatisfied in your speaking business? Like maybe you wanted to take all of your marbles and go home? Perhaps you should just call it quits and get a “real job?” If you have ever felt this way, know that you are not alone. In fact, there was a time in my […]
How to Gain More Business By Planting Seeds in Your Presentation
There is one thing I have been saying for years, and I firmly believe it will always be true: “There is no better form of marketing than a great speech!” With all of the noise in social media and marketing, having prospects see you live, or hear from others how great you are, has always […]
[Podcast] eSpeakers, What have you done for me lately? With Joe Heaps
eSpeakers started years ago as a calendar and event management tool but has since evolved as a digital hub for speakers. Joe Heaps, Chief Marketing Officer for eSpeakers, drops by to talk about some of what’s new and what’s coming soon with eSpeakers. This episode is all about making sure that you get as much […]
4 Professional Speakers Share Their Biggest Business Mistakes and Missteps
I don’t know anyone in business, myself included, who has not made business mistakes. As we all know, some mistakes are more costly than others but all can leave us feeling somewhat defeated and set back on our journey to success. I recently reached out to four professional speakers and business owners and asked them […]
The Power of the National Speakers Association for Professional Speakers
As we approach the National Speakers Association’s annual convention this July in Orlando, Florida you may be wondering if joining the association is right for you. While I can only speak to my personal experience and the opinions that have been shared with me by others, ultimately it comes down to each individual and what […]
Tapping into Your Why to Catapult Your Speaking Business
Before going to ICON17, the annual Infusionsoft conference, last week, I thought I was doing a pretty good job at using the CRM and marketing machine that I have had for four years. I send out my weekly business and marketing tips, promote our upcoming events and use the shopping cart. Boy, was I wrong! […]
Why You Need to Pick A Lane to Win as a Professional Speaker
This blog post will not be the first time I have talked to you about picking a lane. We talked about it back in 2014 when I told you that Becoming a Wealthy Speaker Requires Picking a Lane. We also talked about it again last June in our 4 Marketing Essentials to Ensure Your Positioning […]
[Podcast] Locking Down Sponsors with Charmaine Hammond
This episode is brought to you by the letter S…as in sponsors! Charmaine Hammond is a speaker, author, and former corrections officer. She has used sponsors to boost her speaking career, pursue philanthropic endeavors and travel around North America. Charmaine offers some helpful tips on finding potential sponsors, making sure their vision lines with your […]
Why a CRM is Essential for Growing a Speaking Business
As a speaker looking to grow your business, you must think about building an infrastructure that will support that growth. Often this means that in place of the Excel spreadsheets, post-it notes, legal pad, or folders in your email program you have been using to manage your business, you will need to opt for more […]
The Secret to Making Your Way to the Decision Makers Short List and Getting the Gig
If you want to book the gig, you need to make it to the decision maker’s short list. Wondering how to do that? Here’s how:
[Podcast] Blogging Your Way to More Business with Scott Ginsberg
Scott Ginsberg is a blogging machine who wears a nametag 24-7. Of all the marketing tools in Scott’s arsenal, he credits blogging as the biggest move he has ever made in his business. If you’ve ever thought about using your blog to promote your business, this is where you want to start. Make sure you […]
Building A Business: It Takes a Village
I am sure that many of you have heard the saying, “It takes a village to raise a child.” I have been thinking about this recently, as it relates to my family and grandchildren, and even how it relates to my business and yours. What I have come to realize is that we need the […]