This blog post will not be the first time I have talked to you about picking a lane. We talked about it back in 2014 when I told you that Becoming a Wealthy Speaker Requires Picking a Lane. We also talked about it again last June in our 4 Marketing Essentials to Ensure Your Positioning
I admire people who have a strong content and social media strategy. They know exactly who they are talking to and what content to deliver to them on a regular basis. They skillfully pepper in personal content along with solid ideas based on their area of expertise to not only deliver content of value but
Last week I went to my quarterly coaching session. It is a business tune-up, which I love, and the topic we concentrated on was marketing. Our instructor asked a question, “How good are you at marketing?” I thought to myself, “I think I do pretty well in this area.” When comparing notes with my classmates,
We have been talking a lot about lead generation and lists lately. Here’s the thing: your list is either working for you, or it’s not. You either have people who are actively engaging with you and your content (they open emails, click on links and send respond via email or social networks), or you have
We all know how important having a list is to our business marketing efforts. For many of us, myself included, we have been capturing names through lead magnets and other sources and building our lists for years. In fact, my list is almost at 10K names. The bigger the list, the better, right? No. Not
I have clients who are successful not because of their marketing, but in spite of it. The crazy thing is that even though they are positioning themselves as speakers rather than experts, and they lack a strong promise statement on their website (which is cluttered and unclear) they still get business. Guess what. They are
We talk a lot about the importance of having a killer presentation. It’s the basis of my book, the Epic Keynote, which talks about ensuring that you get your message across in a clear, concise, yet entertaining, manner. I’ve always said, “There’s no better form of marketing than a great speech.” I recently
We’ve all heard it and inherently know it: The first rule of sales is to… (drum roll please)… ask for the business! For many speakers, the “Ask” comes into play when we are on the phone with a prospective client in the form of “Would my topic “XYZ” be a good fit for your audience?”
The irony of the speaking world is that although speakers want gigs, most don’t feel comfortable selling themselves. They would rather hand that particular part of the business to someone else by hiring a speaker’s agent. My first exposure to this aspect of the speaking business came at the age of 25 when I got
Our list of Most Promising Speakers you should be watching out for in 2016 Welcome to the Decision Makers Guide to Emerging Speakers who are Hot, Hot, Hot!!! We’ve created a list of up and comers that we think you are going to see more and more of in the future and here’s why: They are
This past week I attended my first Masters Golf Tournament at Augusta National Golf Course. I surprised my husband with the tickets for Christmas, and we were both blown away by the experience and the operation. I say “operation” because each day approximately 30,000 people descended on this golf course all at once and it
The ability to tell your story is a skill that every speaker should develop. It involves examining your past to understand how it has led you to the present; picking through the minor details to find the truly transformative events that have led you to where you are today. There are many marketing benefits that
This blog post will not be the first time I have talked to you about picking a lane. We talked about it back in 2014 when I told you that Becoming a Wealthy Speaker Requires Picking a Lane. We also talked about it again last June in our 4 Marketing Essentials to Ensure Your Positioning
I admire people who have a strong content and social media strategy. They know exactly who they are talking to and what content to deliver to them on a regular basis. They skillfully pepper in personal content along with solid ideas based on their area of expertise to not only deliver content of value but
Last week I went to my quarterly coaching session. It is a business tune-up, which I love, and the topic we concentrated on was marketing. Our instructor asked a question, “How good are you at marketing?” I thought to myself, “I think I do pretty well in this area.” When comparing notes with my classmates,
We have been talking a lot about lead generation and lists lately. Here’s the thing: your list is either working for you, or it’s not. You either have people who are actively engaging with you and your content (they open emails, click on links and send respond via email or social networks), or you have
We all know how important having a list is to our business marketing efforts. For many of us, myself included, we have been capturing names through lead magnets and other sources and building our lists for years. In fact, my list is almost at 10K names. The bigger the list, the better, right? No. Not
I have clients who are successful not because of their marketing, but in spite of it. The crazy thing is that even though they are positioning themselves as speakers rather than experts, and they lack a strong promise statement on their website (which is cluttered and unclear) they still get business. Guess what. They are
We talk a lot about the importance of having a killer presentation. It’s the basis of my book, the Epic Keynote, which talks about ensuring that you get your message across in a clear, concise, yet entertaining, manner. I’ve always said, “There’s no better form of marketing than a great speech.” I recently
We’ve all heard it and inherently know it: The first rule of sales is to… (drum roll please)… ask for the business! For many speakers, the “Ask” comes into play when we are on the phone with a prospective client in the form of “Would my topic “XYZ” be a good fit for your audience?”
The irony of the speaking world is that although speakers want gigs, most don’t feel comfortable selling themselves. They would rather hand that particular part of the business to someone else by hiring a speaker’s agent. My first exposure to this aspect of the speaking business came at the age of 25 when I got
Our list of Most Promising Speakers you should be watching out for in 2016 Welcome to the Decision Makers Guide to Emerging Speakers who are Hot, Hot, Hot!!! We’ve created a list of up and comers that we think you are going to see more and more of in the future and here’s why: They are
This past week I attended my first Masters Golf Tournament at Augusta National Golf Course. I surprised my husband with the tickets for Christmas, and we were both blown away by the experience and the operation. I say “operation” because each day approximately 30,000 people descended on this golf course all at once and it
The ability to tell your story is a skill that every speaker should develop. It involves examining your past to understand how it has led you to the present; picking through the minor details to find the truly transformative events that have led you to where you are today. There are many marketing benefits that
Relationships still run the speaking business (yes, even now). Jane has laid out three of the reasons to help you get more bookings!