We talk a lot on this blog about the big things. How to position yourself as an expert vs. a speaker. How to ensure that your website is working. However, today, it is about the little things you can do for better branding. Everything you do within your business, you should be thinking about your
Can you see it? Standing in front of 5,000 people. You have your audience at hello and you rock them all the way until close. As you exit the stage to thunderous applause, the leader of the organization, who hired you, greets you, shakes your hand and says “thank you so much, that was exactly
In football, a triple threat is someone who is great at passing, kicking and running. In entertainment, a triple threat is someone who can act, sing and dance. Ryan Gosling for example. In the speaking business, a triple threat (in my terms) is someone who is great at stagecraft, marketing and selling. Which ones of these are
So often, the experts of the internet tell us what we “should” be doing to grow our businesses. The problem with this, however, is that not all businesses are created equal and what may work for one business may not work for another. It is up to all of us as entrepreneurs to push back and ask ourselves,
Kindra Hall has been a storyteller almost all of her life. Stories are the core of her focus and what she has built a profession around, both in her former corporate career and now as a professional speaker. Last March, Kindra sat with us to discuss how she has so successfully made the transition to
I have a very important question for you: Where do you get your speaking business? Are you hustling and booking everything directly? Are they coming through referrals? Or are you using speakers bureaus and social media? Every day there are more and more apps and platforms popping up that purport to help speakers get booked.
We all know that whether you are a new business or one that’s been around for years, marketing is the key to building a brand and getting your message to the world. That said, there is no shortage of things that we “should” be doing to market our business. From blogging to writing a book
A week or so ago I asked this question on Facebook about getting new speaking gigs: If you weren’t getting the bookings that you wanted, would you a) work on the speech or b) work on the marketing? I was interested to see all of the different answers and here’s my answer. It depends. I’m
This year’s Best Speaker Website contest was one of the closest contests in our history. Thank you to everyone who voted! We run this contest for two main reasons. The first is so that we can both point out what elements are needed to create a compelling speaker website that gets you hired and share
A few weeks ago we announced our 2017 Best Speaker Website contest and asked you to share your nominees of speaker sites you think ROCK! A big thank you to everyone who took the time to submit a candidate. We received so many great submissions, and it was a real challenge to narrow them down
Before going to ICON17, the annual Infusionsoft conference, last week, I thought I was doing a pretty good job at using the CRM and marketing machine that I have had for four years. I send out my weekly business and marketing tips, promote our upcoming events and use the shopping cart. Boy, was I wrong!
I heard a line on a podcast yesterday that I just had to share. It was on the EO Fire podcast, and the guest was Hal Elrod, author of The Miracle Morning. Here’s what Hal said: “You cannot improve your business without first improving yourself.” At first, I thought that sounded kind of trite. Then I
We talk a lot on this blog about the big things. How to position yourself as an expert vs. a speaker. How to ensure that your website is working. However, today, it is about the little things you can do for better branding. Everything you do within your business, you should be thinking about your
Can you see it? Standing in front of 5,000 people. You have your audience at hello and you rock them all the way until close. As you exit the stage to thunderous applause, the leader of the organization, who hired you, greets you, shakes your hand and says “thank you so much, that was exactly
In football, a triple threat is someone who is great at passing, kicking and running. In entertainment, a triple threat is someone who can act, sing and dance. Ryan Gosling for example. In the speaking business, a triple threat (in my terms) is someone who is great at stagecraft, marketing and selling. Which ones of these are
So often, the experts of the internet tell us what we “should” be doing to grow our businesses. The problem with this, however, is that not all businesses are created equal and what may work for one business may not work for another. It is up to all of us as entrepreneurs to push back and ask ourselves,
Kindra Hall has been a storyteller almost all of her life. Stories are the core of her focus and what she has built a profession around, both in her former corporate career and now as a professional speaker. Last March, Kindra sat with us to discuss how she has so successfully made the transition to
I have a very important question for you: Where do you get your speaking business? Are you hustling and booking everything directly? Are they coming through referrals? Or are you using speakers bureaus and social media? Every day there are more and more apps and platforms popping up that purport to help speakers get booked.
We all know that whether you are a new business or one that’s been around for years, marketing is the key to building a brand and getting your message to the world. That said, there is no shortage of things that we “should” be doing to market our business. From blogging to writing a book
A week or so ago I asked this question on Facebook about getting new speaking gigs: If you weren’t getting the bookings that you wanted, would you a) work on the speech or b) work on the marketing? I was interested to see all of the different answers and here’s my answer. It depends. I’m
This year’s Best Speaker Website contest was one of the closest contests in our history. Thank you to everyone who voted! We run this contest for two main reasons. The first is so that we can both point out what elements are needed to create a compelling speaker website that gets you hired and share
A few weeks ago we announced our 2017 Best Speaker Website contest and asked you to share your nominees of speaker sites you think ROCK! A big thank you to everyone who took the time to submit a candidate. We received so many great submissions, and it was a real challenge to narrow them down
Before going to ICON17, the annual Infusionsoft conference, last week, I thought I was doing a pretty good job at using the CRM and marketing machine that I have had for four years. I send out my weekly business and marketing tips, promote our upcoming events and use the shopping cart. Boy, was I wrong!
I heard a line on a podcast yesterday that I just had to share. It was on the EO Fire podcast, and the guest was Hal Elrod, author of The Miracle Morning. Here’s what Hal said: “You cannot improve your business without first improving yourself.” At first, I thought that sounded kind of trite. Then I
Relationships still run the speaking business (yes, even now). Jane has laid out three of the reasons to help you get more bookings!