How often do you go to a business or person’s website and you can’t quite figure out what they do? That’s because they are missing key website elements that distinguish what they offer. We spend a tremendous amount of effort (and dollars) trying to drive people to our websites. Therefore, it’s so important to make
Social media and email broadcasting have changed over the past few years, giving business owners who maintain an online presence so much to think about. Should I have a Facebook business page? Should I start a Facebook group? How often should I email prospective clients – and how often is too much? These questions aside,
At our recent event in Dallas, the talented Michael Hoffman shared several ideas that speakers can use to go deeper with their corporate clients. Let’s examine a few ideas to becoming the “go to” content provider for your clients. Imagine this scenario: Do you see how having a well thought out offering can allow you
Advertisers spent roughly $5 million dollars for a 30 second commercial to air during the Super Bowl. Those commercials do not always lead us directly to the point but are typically meant to evoke some emotion. They are designed to make you think while raising their brand power and the most successful will last in our
Have you ever turned a corner in your business and felt like you had suddenly hit your stride? We call these Flashpoints. Many speakers’ careers follow a similar path. They work hard and grind it out for a few years and then suddenly they hit a flashpoint – that moment when things fall into place
Hopefully, as we enter the new year, you are evaluating new ways to find more speaking business. If you have been in the industry for awhile, working hard to close deals, you know that a spin-off piece of business is a real gift. Moreover, a multi-gig engagement, or repeat business from a client who books
Wow, when I look back at 2015, I marvel at how much has happened. This was a terrific year in the speaking world with clients and colleagues booking 6 figure contracts and multi-gig deals. I’ve been so lucky to bring on a group of really talented “mover and shaker” private coaching clients. It has also
This week I’m sharing a special guest post from author and speaking coach, Judy Carter, that offers 7 Tips on How to Write Your TED Talk in 20 Minutes. I hope you enjoy!! 7 Tips on How to Write Your TED Talk in 20 Minutes CARTER’S SEVEN STEPS TO WRITING A KILLER SPEECH When preparing
I’ve been talking about it for years – your presentation being your #1 form of marketing. If every speech is leading to more business (there will be some exceptions), then the strategy of ‘be awesome’ marketing is at work. If people are talking about how other conferences “must book you as their speaker”, then ‘be
A few years ago, my very wise friend Brian Palmer of the National Speakers Bureau in Chicago said, “Clients seem to be steering away from hiring someone who describes themselves as a speaker… preferring, instead, to engage a smart person who happens to speak.” Every day more and more people are getting into the speaking
We always hear about picking the low hanging fruit. That is the business that is right in front of us. It might be a stack of business cards that you have not followed up on or leveraging your inner circle. Some of us can do a better job of picking that fruit and nurturing our
Oh boy, we had an amazing number of websites to review for this year’s Best Website Contest. I encourage you to go through the submitted sites and my comments, as the idea behind this contest is learning and there are a lot of great tips and ideas. If your website was submitted and didn’t make
How often do you go to a business or person’s website and you can’t quite figure out what they do? That’s because they are missing key website elements that distinguish what they offer. We spend a tremendous amount of effort (and dollars) trying to drive people to our websites. Therefore, it’s so important to make
Social media and email broadcasting have changed over the past few years, giving business owners who maintain an online presence so much to think about. Should I have a Facebook business page? Should I start a Facebook group? How often should I email prospective clients – and how often is too much? These questions aside,
At our recent event in Dallas, the talented Michael Hoffman shared several ideas that speakers can use to go deeper with their corporate clients. Let’s examine a few ideas to becoming the “go to” content provider for your clients. Imagine this scenario: Do you see how having a well thought out offering can allow you
Advertisers spent roughly $5 million dollars for a 30 second commercial to air during the Super Bowl. Those commercials do not always lead us directly to the point but are typically meant to evoke some emotion. They are designed to make you think while raising their brand power and the most successful will last in our
Have you ever turned a corner in your business and felt like you had suddenly hit your stride? We call these Flashpoints. Many speakers’ careers follow a similar path. They work hard and grind it out for a few years and then suddenly they hit a flashpoint – that moment when things fall into place
Hopefully, as we enter the new year, you are evaluating new ways to find more speaking business. If you have been in the industry for awhile, working hard to close deals, you know that a spin-off piece of business is a real gift. Moreover, a multi-gig engagement, or repeat business from a client who books
Wow, when I look back at 2015, I marvel at how much has happened. This was a terrific year in the speaking world with clients and colleagues booking 6 figure contracts and multi-gig deals. I’ve been so lucky to bring on a group of really talented “mover and shaker” private coaching clients. It has also
This week I’m sharing a special guest post from author and speaking coach, Judy Carter, that offers 7 Tips on How to Write Your TED Talk in 20 Minutes. I hope you enjoy!! 7 Tips on How to Write Your TED Talk in 20 Minutes CARTER’S SEVEN STEPS TO WRITING A KILLER SPEECH When preparing
I’ve been talking about it for years – your presentation being your #1 form of marketing. If every speech is leading to more business (there will be some exceptions), then the strategy of ‘be awesome’ marketing is at work. If people are talking about how other conferences “must book you as their speaker”, then ‘be
A few years ago, my very wise friend Brian Palmer of the National Speakers Bureau in Chicago said, “Clients seem to be steering away from hiring someone who describes themselves as a speaker… preferring, instead, to engage a smart person who happens to speak.” Every day more and more people are getting into the speaking
We always hear about picking the low hanging fruit. That is the business that is right in front of us. It might be a stack of business cards that you have not followed up on or leveraging your inner circle. Some of us can do a better job of picking that fruit and nurturing our
Oh boy, we had an amazing number of websites to review for this year’s Best Website Contest. I encourage you to go through the submitted sites and my comments, as the idea behind this contest is learning and there are a lot of great tips and ideas. If your website was submitted and didn’t make
Relationships still run the speaking business (yes, even now). Jane has laid out three of the reasons to help you get more bookings!